Trade Marketing POS Specialist is responsible for the coordination of in store activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy and enable the execution via the Distribution Partner Key Accounts and Trade Marketing Manager counterpart. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and DP sales force, POS development and implementation, trial activities and in store analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.
Job DescriptionIN STORE COMMUNICATION KNOWLEDGE AND CAPABILITY
Execute the In Store Communication Plan in line with sales and marketing objectives.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
POS Tools Implementation and Development/Adaptation
Manage the Trade Marketing POS budget.
COORDINATION OF SALES AND MARKETING ACTIVATION PROGRAMS
Collaborate closely with the DP sales team (Key Accounts and Trade Marketing) to advise, give guidance on all accounts and lead channel-specific marketing strategies and activation programs to improve brand visibility. Exchange ideas between Marketing and DP teams pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Finance teams.
Support the alignment across customers and channels in regard to trade marketing activities.
BUSINESS INSIGHTS
Data analysis to identify opportunities and challenges. Quantify the opportunities. Prioritize and provide solutions to overcome the challenge or maximize the opportunity in store.
Qualifications1-3yrs experience in FMCG sector, ideally in Trade, Category, Brand or Key Account field.
Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management and business insights in the FMCG context.
Strong planning/organizational skills and the ability to manage and prioritize multiple tasks/projects to meet deadline
Strong collaboration, communication, influence and impact skills
Proactive working style and initiative taking
Strong analytical and problem-solving skills
Can do attitude and willingness to take on challenges
Strategic thinking able to lead the sales strategy.
Skills Required
- 1-3 years experience in FMCG sector
- Experience in Trade, Category, Brand or Key Account field
- Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behavior, category management and FMCG business insights
- Strong planning and organizational skills; ability to manage and prioritize multiple tasks/projects to meet deadlines
- Strong collaboration, communication, influence and impact skills
- Proactive working style and initiative taking
- Strong analytical and problem-solving skills
- Can-do attitude and willingness to take on challenges
- Strategic thinking; able to lead the sales strategy
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
