Trade Marketing Manager

Position:

Location:

Hiring Range:

to

At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

●       Competitive compensation

●       RRSP-matching program to help you save for retirement

●       A commitment to work-life balance

●       Benefits coverage for partners and kids

●       Parental leave top-up for primary and secondary caregivers

●       Employee product credit

●       Tuition reimbursement program for eligible employees

●       Employee and family assistance program

●       Discount program with access to perks from big brands and local favourites

●       Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

The Trade Marketing Manager is responsible for developing and executing below-the-line (BTL) marketing strategies that drive brand growth and in-market performance. This role connects brand strategy with sales execution by delivering impactful promotions, events, and point-of-sale initiatives. By leveraging data, insights, and strong cross-functional collaboration, this position ensures effective market activation and continuous improvement of trade programs.

This contract is available until September 2027 and requires the successful candidate to be based in Calgary, AB.

Responsibilities

BTL Strategy & Execution

• Develop and execute trade marketing programs including promotions, events, sponsorships, and POS initiatives across all brands

• Ensure alignment with national brand strategies while tailoring execution to local market needs.

Performance & Market Intelligence

• Evaluate program effectiveness using data and insights to optimize future campaigns.

• Monitor industry trends, competitive activity, and brand performance through ongoing market presence.

Cross-Functional Collaboration

• Partner with National Brand Managers and Sales teams to ensure seamless planning and execution.

• Act as the primary liaison with Sales, contributing to planning cycles and ensuring strong execution in market.

Budget & Demand Planning

• Manage the regional trade marketing budget, ensuring effective allocation and ROI.

• Support demand planning by ensuring promotional activities are accurately captured in forecasts.

Leadership & Continuous Improvement

• Lead and coach Brand Activity Managers to drive high performance and capability development.

• Identify and implement best practices, process improvements, and efficiency opportunities.

Skills and Qualifications (Required)

• Minimum 5 years of experience in a marketing or related role within a consumer packaged goods (CPG) environment, including leadership experience

• Proven track record of developing and executing tactical marketing plans

• Strong business acumen with demonstrated people management skills

• Ability to analyze data and manage budgets effectively

• Experience working cross-functionally and influencing multiple stakeholders

• Strong written, verbal, and presentation communication skills 

• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)

• Post-secondary education in Marketing or a related business field

• Willingness to travel approximately 20%

Work Environment (Hybrid/Onsite) 

• This role operates in a hybrid environment, combining office-based work with regular travel to support in-market execution, events, and customer engagement. 

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!

At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.

We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.   

We thank all candidates for their interest however only those selected to proceed will be contacted.