Trade Marketing Manager

Permanent

At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

We are looking for a Trade Marketing (Trade Operations) Manager to drive Sell Out by deploying the right in-store Trade Marketing assets and programs, in the right and most efficient way, with the main focus on:

1. Trade Marketing deployment/fundamentals:

• Instore execution in Electrical Retail, Brand Store Management and Kitchen Retail channels
• Field operations management (supervising 150 brand ambassadors)
• Customer Training on products and training on how to sell products
• Sales Processes and Tools: development and deployment within the Sales teams

2. Integrated approach of Sell In and Sell out management with Key Retailers

Your main scope of responsibilities includes:

1.Trade Marketing Deployment

Ambassadors/ Promotors program in Electrical Retail:

• Manage the program: field planning, agency, remuneration, KPI, store selections, etc.
• Budget management and alignment wiht key account managers
• Instore campaign management, Shop in Shop/deployment of branded furniture (gondola ends, islands)
• Route-to-market: logistics, timing
• Customer feedback
• Track progress versus competition and provide inputs to Marketing
• KPI monitoring / impact

Instore Electrical Retail and Kitchen Retail:

• Route-to-market POS materials & distribution
• Merchandising plans / Field activity calendars in line with Marketing calendar
• Filter ABC store selection with cost to serve inputs per customer
• Briefing Sales teams
• Recommend tailor-made activities for specific customers
• Field organisation of Sell Out specialists (= merchandisers, instore trainers)
• Distribution of digital assets to Retailers: deploy current Electrolux tools (tradeplace/pims)
• Kitchen Retail programs: deployment of training in studios, POSM distribution, and imple-mentation of Kitchen planning software assets and specific apps developed for driving the kitchen business (installation apps, linkedin portals, etc…)
• Specific programs to support the B2B/Project business: apps and training

Consumer promotions:

• In-store execution: merchandising planning/ field calendars
• Measure in-store impact + manage tailor made / customer calendar of promotions

Sell Out Training:

• Coordination of Customer selection for training
• Deployment/ manage training calendar
• Organize store staff training, ambassadors training etc.
• Deployment of the E- learning solution to Sales teams and Retail Customers

Trade Marketing Operations budgets:

• ROI evaluation and recommendation
• Ownership of Trade Operations budget

Instore KPI tracking/Shop floor app:

• Leverage shop floor app results: KPI, targets

2. Integrated Sell In/Sell out approach

• Facilitate (with Sales) the acquisition of Sell out data from Retailers
• Integrate Sell out data in the available systems
• Produce the required dashboards based on integrating sell in, sell out data with ena-blers/commercial activities
• Develop recommendations based on Sell out analyses, to improve commercial decisions and increase ROI (instore marketing activities, assortment/ranging decisions, store by store comparisons, etc…)

Qualifications:

• +10 years work experience and solid experience (+7 years) in Marketing/Trade Marketing or Sales area
• At least 3 yeras of Team management experience
• Academic degree in business and/or technical field or diploma and equivalent experience.
• Very good level of English
• Preferably experience in FMCG, Consumer Electronics, Retail, or similar fast-paced industries
• Strong understanding of retail dynamics, shopper behaviour, and category management
• Strong analytical skills with the ability to interpret sales and market data
• Budget planning and trade investment management experience
• Excellent communication and negotiation skills
• Ability to coordinate cross-functional teams

Who you are:

•Results-driven- maximizing sales & services and efficiencies and hitting KPIs are just the be-ginning: your real passion is delivering products that change and enhance lives. The rest is a bonus.  

•Energetic – your enthusiasm is infectious, inspires, and engages your colleagues and col-laborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.

•Integrity and respect– you maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.

•Open – You keep the consumer and customer front of mind, bringing an outside-in per-spective, encouraging cross-collaboration, leveraging diversity and encouraging open feed-back.

•Agile – you work with urgency, analyzing and adapting to different situations, quickly un-derstanding changes and reacting confidently and decisively. 

Where you will be based:

İnci Çıkmazı No:3 İnci Ofis Zemin Kat Daire:6 Altunizade, Üsküdar, İstanbul 34662

The role requires frequent travel (around 40%).

At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.

Please send your CV in English.

We look forward to receiving your application!

Find out more about Electrolux :https://www.linkedin.com/company/electrolux/life/lifeatelectrolux