Trade Marketing Manager

Location: Mexico City, Mexico. Must be able to work from assigned Pfizer office 3 days per week, or as needed by the business
Reports to: Senior Trade Marketing Lead
Role Purpose
The Senior Trade Marketing Manager is responsible for leading the development and execution of trade marketing strategies that drive growth and ensure successful go-to-market (G2M) initiatives across Pfizer's portfolio. This position requires strong leadership, strategic thinking, and the ability to influence multifunctional teams to deliver impactful commercial outcomes.
Key Responsibilities
Strategic Planning & Execution

• Own the annual planning and strategy for Trade Marketing.
• Design and implement effective G2M strategies for both new and existing products across multiple channels.
• Conduct regular business reviews with customers to share initiative results.
• Develop and optimize patient support programs (PSPs) in collaboration with Marketing, Sales, and Medical teams.
• Ensure trade marketing plans align with overall business objectives and compliance standards.
• Oversee timely market analysis updates in collaboration with Business Intelligence, monitoring marketplace dynamics and changes.
• Gather and analyze customer and market inputs (via KAMs or direct contact) to identify opportunities for main brands, channels, and chains.
• Monitor and analyze market trends, sales performance, and competitive dynamics to inform decision-making.

Budget & Performance Management

• Manage the local investment budget (G2N) for portfolios, brands, customers, and initiatives, ensuring targets are met with optimal ROI.
• Lead financial forecasting for all initiatives, ensuring assumptions are clear and ROI is positive.

Product Launch Excellence

• Lead planning and execution of new product launches in the private market (Hospitals, Distributors, Retail).
• Collaborate as a key contributor for product launch inputs, including volume estimation, SO ratio, POS strategy, and pricing.

Cross-Functional Leadership

• Influence and collaborate with multifunctional teams (Finance, Supply Chain, Medical, Compliance) to ensure flawless execution.
• Serve as a thought partner to senior leadership, providing insights and recommendations for commercial priorities.
• Work closely with KAMs and Medical Field Force, visiting POS, customers, and physicians to enhance patient and customer understanding and improve strategy execution.

Team Development

• Lead and mentor a diverse team, fostering a culture of accountability, innovation, and continuous improvement.

Qualifications & Experience

• Education: Bachelor's degree required; Master's preferred in a quantitative or business discipline.
• Experience:
  
  • Minimum 8-9 years in Trade Marketing, Key Account Management, Marketing, or Loyalty Programs.
  • Proven track record in developing and executing successful G2M strategies and product launches.
  • Experience in Pharma or FMCG sectors.
  • Expertise in patient support programs and Specialty Care is a plus.
  • Demonstrated people management and team development skills.
• Language: Fluency in English required.
• Skills:
  
  • Strong leadership and team management abilities.
  • Excellent analytical and strategic thinking.
  • Ability to influence and collaborate across multifunctional teams.
  • Solid understanding of budget management and financial analysis.
  • High proficiency in data-driven decision-making and market analysis.
  • Strong project management and influencing skills.
  • Exceptional communication and collaboration.
  • Proactive, self-motivated, resilient, and energetic.
  • Critical and creative thinking.
  • Ability to develop and deliver effective presentations to diverse audiences.
  • Positive "can-do" attitude.

EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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