Trade Marketing Manager
Welcome to a better way, an authentic way. Welcome to Nature’s Way.
We believe that nature is the best way to holistic health, and it should be available to everyone.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce.
Our customers trust:
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
And we’ve been leading the way since 1969.
Be a part of helping people live healthy lives as our new Trade Marketing Manager.
SUMMARY
The Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. The Trade Marketing Manager will be responsible for pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, channel training and trade spending management and process development.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Participates as a core member of a sales & marketing focused business team, including the development and communication of all corporate and channel objectives.
- Collects data to analyze market trends through the use of industry syndicated data, market research, consumer/shopper insights and retailer interaction.
- Lead liaison in product planning from sales.
- Develops product specific strategies that align with corporate marketing strategy for all customers or channels.
- Recommends changes, improvements or deletions in retailer distribution.
- Develops competitive evaluation for assigned retailers/brands.
- Leads business team in the development of retailer strategic plans and retailer relations strategy.
- Collaborates with sales leadership in the development of sales programs, sales tools,
and dissemination of marketing promotion information, literature and support of major channel retailers. - Develops channel trade plans and product promotion strategies.
- Presents market opportunities, competitive environment and effect on other products that result from the development of new products.
- Coordinate cross functional teams and external vendors to develop business solutions.
- Engage marketing teams with sales and retailer feedback & perspective to guide brand strategy and product development.
- Undertakes specific company projects, as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 5+ years of industry experience including account management responsibilities.
- Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.
- Must have solid communication skills in both written and oral form.
- Organized, diligent, detail-oriented and self-motivated team player
- Problem solving skills
- Self-sufficient and able to operate effectively without close supervision
- Strong desire to learn and work with other departments
- Bachelor’s degree preferred in business
- Proficient in MS Excel, Word, PowerPoint, SAP CRM software and Microsoft Outlook.
- CRM Software & Trade Promotion Management System experience is a plus.
All benefits are effective on day 1 of employment.
Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
Dental Delta Dental PPO & an option to select an enhanced dental plan.
Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
You’ll also enjoy a variety of other benefits that support your long-term health and wellness:
- Company provided short-term & long-term disability
- Life and AD&D insurance
- Flexible spending accounts
- Voluntary critical illness & accident coverage
- New parent phase-in program & paternity leave
- Educational assistance reimbursement
- Product discounts & a wellness program
Start Helping People live Healthy lives today!
Top Skills
What We Do
Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly.
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Lea
