Senior Trade Marketing Manager

We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group . 

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group. 

Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide. 

The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.

With nearly 10,000 employees worldwide, we design and develop innovative solutions that contribute to the well-being of all, from health to beauty, combining the best of medical and naturalness.

We achieve this by cooperating with health care professionals, our long-standing trusted partners, by drawing relentless inspiration from nature; and by placing pharmaceutical ethics at the very heart of our operations.

We focus our research and manufacturing activities in South-West France where our roots lie.

We are proud to belong to a public-interest organization, the Pierre Fabre Foundation, which is dedicated to improving access to high-quality health care and medication in the poorest countries.

We are currently looking for :

Position: Trade Marketing Manager | Full Time | Permanent Contract

General Job Mission:

Lead the development and communication of Trade Marketing and Merchandising strategies for DC and PC brands in the Points of Sales to reinforce our positions as captain categories, increase sales and profitability.

In close collaboration with the Marketing and commercial team, under the Retail activation Manager, define and run customer activation plans to drive the sellout and maximize the Market Share.

Main Duties:

Trade marketing activation:

• Participate in the definition of local trade marketing strategy, action plan and budget.
• Ensure the respect of brand image, merchandising and communication tools.
• Develop and implement trade marketing strategies in line with company’s overall marketing and sales objectives.
• Collaborate with an agency to adapt effectively content and visuals. Be responsible for production of trade marketing materials in time. Coordinate and allocate trade material tools to field teams. Organize meetings, prepare presentations, analyze the performance based on selected KPIs for trade marketing activity and present them.
• Prepare presentations and if necessary, participate with the Sales Department in negotiations for trade marketing campaigns. Identify opportunities to create additional values for POS.
• Monitor the expenses allocated to the trade marketing budget. Lead the follow up on the return on investment (ROI) of the action undertaken, establish potential corrective action and define new orientations.

Planograms

• Adapt the corporate planograms according to the specificities of the Greek market, if necessary, with the help of the respective marketing and sales department, and update them regularly.
• Share them inside of the company and ensure that they are applied.

Other tasks

• Identify opportunities for the development of our clients and provide feedback on local market needs.
• Increase the category management awareness within the affiliate by training and presentations. Collect and share best practices from trade marketing and if necessary, share them with other countries.
• Ensure competitive intelligence. Collect and share information about our main competitors with marketing and commercial teams related to trade marketing activities.

Training level and experiences:

• Bachelor's degree or professional experience in a similar function for at least 3 years in the cosmetic industry
• English fluent
• Expertise in Excel & PPT (Microsoft Office tools)

Previous positions ideally:

• Sales representative
• Brand manager
• Merchandiser with commercial or/and marketing appetency

In addition to your technical skills, you are recognized for:

• excellent organization and project management
• ability to analyze and solve problems
• clients and results-oriented
• strong verbal and written communication, ability to prepare impactful presentations
• team spirit and effective interactions
• adaptability, autonomy, rigor

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.