Trade Marketing Manager

About The Job:

Trade Marketing Manager within Opella is identified as a key role for developing & deploying best in class executions that bring our brands to life inside the retail environment.

Reporting to the Head of TRM, this position will be key in developing and implementing channel specific trade strategies that will drive sustainable, profitable growth via instore activities that complement our brand plans, account standards that deliver a competitive edge and build pharmacist recommendations that reinforce brand love. All of this will be done through collaboration with our Sales & brand teams.

Role Responsibilities:

• Building Loved Brands: Works closely with brand & innovation teams to translate brand plans into customer/ channel activations that are reflected in the annual month-wise grids.
• Winning in-store: Develops brand and channel specific account standards rooted in the growth levers delivering higher shares of shelf, promo, SKU vs brand market shares.
• Driving in-store Conversion: Develops tailored solutions by channel and brand based on the key conversion drivers in store (pharmacist, primary execution, secondary displays)
• Promotional Strategy: Develop a brand & channel specific promotional strategy that drives ROI
• Commercial Planning: Integrate & roll out trade marketing plans into all relevant commercial planning processes. i.e. from annual IBBP exercise to cycle meetings to monthly reviews.
• Localization: Localize & adapt brand perfect store playbooks allowing seamless implementation in-market.
• Monitoring and governance: Run monthly reviews with local commercial organization around promotional efficiencies, instore executions, gaps and opportunities using tools such as Trax
• Stakeholder Collaboration: work closely with the local commercial organization to deliver the right narrative for customers unlocking opportunities in execution for the present as well as laying the ground work for long term partnerships.

About You & Key Criteria for the role:

• +10 years of experience including clear demonstration of:
• Experience in the FMCG/CHC industry with prior roles in shopper/ trade marketing/ customer management
• Well-developed strategic thinking, commercial & financial acumen, logical thinking and experience in analysis to derive insights
• Self-reliant, decisive and resilient and able to respond and adapt to a fast moving, swiftly changing environment
• Excellent communication skills, both verbal and written. Must be impactful and assertive. Personal credibility, confidence and robustness to influence and challenge senior colleagues
• Core KPIs:
• Financial: Net Sales, GTN, Promo ROIs
• External: Market Shares, Trax Store Quality, Distribution, Customer Surveys

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