Trade Marketing Manager

As a Category Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth by effectively translating brand strategy into impactful shopper tools. Your focus will be on creating shopper and channel sell-out tools.

Key Responsibilities:

• Collaborate with Brand Marketing to translate brand growth drivers and strategies to lead the development and execution of shopper marketing and in store metrics through tailored communication initiatives.
• Create in-store visibility and communication strategies through the development of point-of-sale materials.
• Lead category and channel projects to ensure sell out or offtake growth
• Work with Sales teams to provide tools that address market gaps and meet customer expectations.
• Seek innovative and successful shopper support tools through regular store checks, detailed analysis, and review of competitor promotions & activities.
• Engage with customers as support to sales to secure strategic partnerships for Haleon.
• Demonstrate the delivery of sales and in store targets across the brands in scope.
• Optimize shopper marketing spend through ongoing evaluation and prioritization of key activities.
• Act as the shopper lead throughout the commercial planning process to ensure the shopper's voice is central to Brand and Customer discussions.
Basic Qualifications:

We are looking for professionals with the following required skills to achieve our goals:
• Bachelor’s degree
• Experience in leading shopper trade marketing campaigns
• Brand and/or Sales experience
• Experience in over-the-counter and/or fast-moving consumer goods categories
• Experience working directly with customers to deliver business plans
• Preferably with 4+ years in a consumer marketing position

Preferred Qualifications
If you have the following characteristics, it would be a plus:
• Bachelor’s degree in Economics, Marketing, or Finance
• Excellent presentation skills
• Strategic, creative, and analytical thinker
• Strong commercial and financial understanding
• Ability to analyze data and solve problems
• Project management skills
• Experience working in a cross-functional team
• Strong communication and influencing skills
• Ability to proactively identify business opportunities

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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