Trade Marketing Manager

Posted 22 Days Ago
Be an Early Applicant
Rosemont, IL
Senior level
Other
The Role
The Trade Marketing Manager at HARIBO is responsible for executing marketing strategies in retail, collaborating with various departments to support sales. This role involves creating sales materials and managing promotions across multiple retail channels, while providing insights based on consumer data. Candidates should have significant experience in consumer goods and a background in marketing or sales.
Summary Generated by Built In

HARIBO is hiring a Trade Marketing Manager to join our team of Trade Marketing Managers, to support our marketing and sales functions as we continue to grow the HARIBO of America business. Reporting up to the Director of Trade Marketing, this role acts as a liaison between Sales, Marketing, and other internal cross-functional collaboration with finance, supply chain, commercialization, and other internal stakeholders. As a member of the Trade Marketing team, the Trade Marketing Manager execute plans that bring HARIBO strategies to life in the retail market place that enable our sales and business development team to drive sales plans and promotions.
The Trade Marketing Manager role is ideal for candidates with prior CPG - Consumer Packaged Goods experience in territory or field sales roles who are now looking to gain corporate office HQ experience with the long-term career goal of moving into a regional or national account management sales and business development role in the future. This is an individual contributor role based on-site at the HARIBO of America corporate headquarters in Rosemont, Illinois.
The original and iconic Goldbears, created in 1922, have delighted kids and grown-ups for over 100 years! Our associates are our most valuable asset. At HARIBO of America we are committed to a comprehensive benefit program that helps our employee stay healthy, feel secure, and maintain a positive work life balance. We provide fully paid health insurance premiums and generous HSA contribution, 11 paid Holiday plus Paid Time Off/PTO, competitive 401(k), tuition reimbursement, and more. Additionally, we offer community involvement opportunities and career growth opportunities.
Responsibilities:

  • Support Marketing and Sales functions to help bring HARIBO’s strategies to life in the retail marketplace
  • Work cross-functionally with Marketing, Sales, Supply Chain, Sales Finance, Commercialization and other internal teams to execute promotional strategies for our retailers
  • Create and develop fact-based Selling Stories, Sales Sheets, One Pagers, and Read To Sell (RTS) materials and other materials for key retail customer meetings and trade shows
  • Identify opportunities to improve national promotions focused at the retail level
  • Work on multiple different projects and promotions simultaneously, project management supporting trade marketing promotions for assigned retail channels that may include grocery, food, mass, specialty, dollar, and convenience channels
  • Assist in planning, development, and presentation of sales and brand materials


Qualifications:

  • 5+ years of experience in the consumer goods or corporate retail industry
  • Bachelor’s Degree in Business, Marketing, or related field
  • Prior experience using IRI, Circana, Nielsen, Numerator, SPINS, or other forms of syndicated data in the consumer goods and or retail industry

Preferred Qualifications

  • Prior sales and business development experience
  • Desired future career path in regional or national sales and business development roles
  • Desire to understand how corporate functions support the external sales and retail promotions
  • Prior CPG - Consumer Packaged Goods experience in territory or field sales roles who are now looking to gain corporate office HQ experience with the long-term career goal of moving into a regional or national account management sales and business development role in the future.
  • Experience with FMCG – Fast Moving Consumer Goods, ideally candy, confectionary, snacks, or other similar goods


Additional Skills:

  • Proficient in MS Office including Word, Excel, and PowerPoint
  • Demonstrated strong communication skills both verbal and written
  • Highly organized and ability to work on multiple projects simultaneously


The Happy World of HARIBO is more than a business; we’re family. We always have been, since our founding in 1920. For the last 100 years, while we’ve expanded internationally and created over 1,000 confectionery treats, we’ve known our talented Associates are behind our greatest successes. That’s why we’re committed to investing in their growth, development and career opportunities.
At HARIBO, you’re empowered to charter your own path with mentoring and support from colleagues throughout the business. We encourage you to try new things, think of possibilities and aim higher – all while having fun delivering moments of childlike happiness to our gummi fans in the U.S.
Our core values and focus on long-term success continue to guide the way we do business every day. Our success story is rooted in our teams, and giving them the autonomy, support and freedom to make the best decisions for our consumers, customers and each other.
We give back to the places where we live and work. We listen to our consumers and get excited about innovation. We encourage diverse schools of thought and nurture inclusivity. We work to inspire joy through sweet treats that are fun to share. Want to know more about us? Please visit Haribo.com.
We’d love to hear more about you.
What can you expect?
You will be part of a successful family-run company with core values that is growing internationally faster than ever before. We nurture long-term associate relationships, work-life blend, rich learning environment, and a tangible impact in the company's success.
ABOUT YOU:
Are you looking to make a meaningful impact with your work? Do you thrive in a fast-paced environment? Are you a people-person with a passion for Procurement? Does working in growing organization excite you? If the answer is yes, then this is the job for you! Working at HARIBO inspires childlike happiness through the impactful work, dedication, and passion for our brand. Come join our team, where our associates are our greatest asset!
HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email [email protected].

 

The Company
HQ: Chicago, IL
193 Employees
On-site Workplace
Year Founded: 1920

What We Do

As the No. 1 fruit gum brand with more than 7000 employees in 26 countries, we focus on top quality and unique team spirit of the HARIBO Family. Practical experience, pleasure and job security make us a top employer. All over the world, our employees live their brand joy and drive HARIBO forward every day. We have been supporting them since 1920 with trust, courage to pragmatism and focus.
As part of the HARIBO family, you benefit from freedom, responsibility and the opportunity to grow as a team with our global brand over the long term. Almost 100 years of experience and our very own successes enable you to be part of varied and challenging tasks. An international but still familiar working environment creates the perfect mix for a broad network and individual development. Become a valued member of the HARIBO Family -and get ready for a long-term career path.
Experience the success of practice and quality - let's work together to make the world even more colorful!!

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