Trade Marketing Manager

Posted 9 Days Ago
Be an Early Applicant
Lisbon, PRT
Hybrid
Entry level
Information Technology • Manufacturing
The Role
Leads in-store marketing activations and product communications across Emma stores and retail partners in eight European markets. Responsibilities include creating and testing point-of-sale materials, managing seasonal campaign production and execution across more than 500 stores, coordinating partner marketing campaigns, maintaining consistent brand presentation online and in stores, and collaborating with sales, retail, product, brand, and creative teams.
Summary Generated by Built In
Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

What you'll do

  • Join our Trade Marketing Team! You will lead the in-store marketing activations and product communication for Emma stores and retail partner stores in 8 markets across EU.
  • Support the creation of eye-catching POS (point-of-sale) materials like banners, roll-ups, lightboxes, and displays to attract customers and influence conversion. 
  • Develop retail design know-how by creating a frame work for POSm A/B testing.
  • Manage the implementation of campaigns in-store to promote seasonal sales periods, by following-up with the support of 1 intern on production, shipping and execution of visual materials in 500+ stores.
  • Help drive store traffic by steering co-joint marketing campaigns together with partners and making sure our brand and products get noticed in a competitive set-up.
  • Make sure our brand looks consistent across all stores and different retailers, both in-store and online.
  • Work with different teams (sales, stores teams, business development, product, brand and creative) to help bring our marketing ideas to life.

Who we're looking for

  • You’re excited to learn about retail and digital marketing.
  • You have experience in in-store marketing (like displays and layouts) and online promotions (like ads and product placements).
  • You enjoy working with different teams and juggling multiple tasks.
  • You’re proactive, hands-on, and love bringing ideas to life.
  • Fluent in English (extra languages like Spanish, Portuguese, German, or Dutch are a plus!).

What we offer

  • Get hands-on experience in both physical retail marketing and online promotions.
  • Work in a fun, fast-growing, and international environment.
  • Be part of a team that helps shape how customers discover and buy Emma products.

Become an Emmie 

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.   

Skills Required

  • Experience in in-store marketing, including displays and layouts
  • Experience with online promotions, including advertisements and product placements
  • Fluency in English
  • Spanish, Portuguese, German, or Dutch language skills
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The Company
HQ: Frankfurt am Main
1,398 Employees
Year Founded: 2013

What We Do

We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age

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