Job Description:
[Job Description]
- Serve as the brand EC channel co-pilot, track and diagnose business performance, investment and profit to ensure on-track execution of brand and channel strategies.
- Act as the channel representative in brand NPD projects, provide channel insights for product design, develop exclusive launch & activation plans and set targets during product development; prepare pre-launch toolkits, track post-launch performance, monitor and review targets; lead channel-dedicated C2M projects, coordinate cross-team resources to ensure on-time and high-quality project delivery.
- Take charge of channel insight, planning, resource integration, execution and review of brand campaigns (CNY/618/D11, etc.) and platform IP activities; lead in-site and out-site media synergy projects to drive brand-performance integration.
- Regularly deliver brand business scorecard and channel diagnosis, align channel and brand insights with marketing team, implement channel differentiation strategies; participate in EC transformation projects to improve investment efficiency and test new business models.
- Provide valuable insights from digital tools, financial performance and external market information, and continuously identify opportunities for brand growth and investment optimization in EC channels.
- 作为品牌电商渠道协同负责人，跟踪诊断生意表现、资源投入与盈利状况，保障品牌与渠道策略按计划执行。
- 作为品牌新品项目渠道代表，在产品研发阶段提供渠道洞察、制定专属上市与激活方案、设定目标；负责上市前工具包准备、上市后表现追踪、目标监控与复盘；主导渠道定制化（C2M）新品项目，协调跨团队资源，保障项目按时高质量交付。
- 负责品牌大促（CNY/618/D11等）与平台IP活动的渠道洞察、方案规划、资源整合、执行落地与效果复盘；统筹站内站外媒体协同项目，推动品效协同。
- 定期输出品牌生意 Scorecard 与渠道诊断，与市场团队对齐渠道与品牌洞察，落实渠道差异化策略；参与电商转型项目，提升投放效率与新模式验证。
- 基于数字化工具、财务表现及外部市场信息输出有效洞察，持续挖掘电商渠道品牌增长与资源投放优化机会。
[KPI]
- Achieve EC channel topline targets
- Ensure on-time delivery of NPD and Channel dedication products projects
- Meet NPD sales contribution and launch performance goals
- Deliver campaign effectiveness, ROI and media synergy results
[Requirements]
- Solid experience in EC trade marketing and brand operations
- Strong business analysis and insight generation capabilities
- Proven NPD, campaign and cross-functional project leadership
- Excellent execution, problem-solving and communication skills
- Strong result orientation and adaptability in fast-paced environment
- Good written and oral English
Skills Required
- Solid experience in EC trade marketing and brand operations
- Strong business analysis and insight generation capabilities
- Proven NPD, campaign and cross-functional project leadership
- Excellent execution, problem-solving and communication skills
- Strong result orientation and adaptability in fast-paced environment
- Good written and oral English
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
