The Role
Drive product visibility and commercial growth by linking brand strategy with field execution. Develop and execute commercial plans, lead in-store activations, manage promotional budgets and ROI, build relationships with pharmacy chains and strategic customers, coordinate with sales and PR, and support training for sales and merchandising teams.
Summary Generated by Built In
Job Purpose:
To drive product visibility and market performance by linking brand strategies with field execution. The Trade Marketing Manager serves as the primary interface between Marketing, Sales, and Key Accounts, ensuring an effective brand presence, trade activation, and commercial growth across pharmacy chains and major accounts.
Key Responsibilities:
Develop and execute commercial plans that align with brand and sales objectives for assigned product lines.
Build and maintain strong partnerships with key pharmacy chains and strategic customers, such as Pharmacy Chains (e.g., El Ezaby, Seif, Roshdy, White Pharmacies), Clubs, Gyms, Retail & Mega physiotherapy centers.
Lead in-field marketing initiatives, ensuring brand visibility, in-store execution, and compliance with promotional standards.
Analyze market data, customer insights, and competitive activity to identify growth opportunities and optimize marketing strategies.
Coordinate with the Sales team to ensure availability, distribution, and achievement of trade marketing KPIs.
Prepare annual commercial calendars, including product launches, visibility plans, and seasonal promotions.
Manage promotional budgets efficiently and evaluate the ROI of commercial and trade activities.
Act as the key point of contact between Marketing and Key Accounts for product performance feedback and activation opportunities.
Collaborate with the PR and Communication teams to enhance brand image and ensure consistent messaging across all touchpoints.
Support training for sales and merchandising teams regarding product knowledge, branding, and trade guidelines.
Skills Required
- Develop and execute commercial plans aligned with brand and sales objectives
- Build and maintain partnerships with pharmacy chains and strategic customers
- Lead in-field marketing initiatives and ensure in-store execution and compliance
- Analyze market data, customer insights, and competitive activity to identify growth opportunities
- Coordinate with Sales to ensure availability, distribution, and achievement of trade marketing KPIs
- Prepare annual commercial calendars, product launches, visibility plans, and seasonal promotions
- Manage promotional budgets and evaluate ROI of commercial and trade activities
- Act as primary contact between Marketing and Key Accounts for product performance feedback and activations
- Collaborate with PR and Communications to ensure consistent brand messaging
- Support training for sales and merchandising teams on product knowledge, branding, and trade guidelines
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The Company
What We Do
Purex Health Care is an Egyptian pharmaceutical and cosmeceutical company dedicated to enhancing health outcomes and improving the quality of life.
