The Role
The Trade Marketing Manager drives consumer engagement through retail programs, managing market insights, and executing activations while providing key performance metrics.
Summary Generated by Built In
Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!
Overview
The Trade Marketing Manager role is a pivotal role in creating consumer impressions through on premise retail engagement. This individual is responsible for the creation and implementation of supplier programming based on market insights combined with National Marketing Platforms. This individual will participate in program creation, presentation to on premise accounts and driving activation. This individual will serve to deliver critical business outcomes and provide a single point of contact with both internal and external trade marketing activity.
Responsibilities
· Work with Director of Trade Marketing, manage marketing programs, identifying brand optimization.
· Creating and implementing new programming within on-premise accounts.
· Requires 4-6 times a month in market, seeing customers and driving activations.
o Work withs, in conjunction with salesforce to have a better understanding/relationship with on premise retailers.
· Content for experiential programming
o Send out monthly to salesforce.
· Attend/participate in Trade Marketing/Supplier run festivals, events and activations.
· Collect social media content, menu placement, featured cocktails.
· Manage all aspects of program: performance measurement, general KPI’s and recap monthly.
Qualifications
- College degree preferred
- Minimum 3 Years of Experience in Beverage Alcohol
- Previous Trade Marketing Experience
- Previous Event Management Experience
- ROI Analysis
- Multitasking
- Implementation and Accountability of Process
- Creative
- Strategic Thinking
- Excellent Interpersonal Skills
Compensation and Benefits
The anticipated salary range for this position is $85,000 to $88,000, depending on qualifications such as experience, education, and skillset. In addition to salary, this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.
Why You Will Love Allied Beverage Group
Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor
Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
Allied Perks! – Associate recognition, discounts with several vendors and more
The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.
Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.
EEO and AI Disclosure Statement
Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.
As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.
We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Allied Beverage Group, LLC (“Allied”), as it is known today, is a family owned company created by the historical mergers of The Baxter Group, Inc., F&A Distributing Company, and The Jaydor Corporation as well as the August 2017 combination with Breakthru Beverage New Jersey. Allied's predecessor companies were leaders of the wholesale wine and spirits industry in New Jersey dating back to the Repeal of Prohibition in the early 1930s. Allied has emerged as New Jersey's largest and most comprehensive wine and spirits distributor and ranks among the ten largest such distributors in the United States. Allied represents the product lines of the world's leading suppliers of beverage alcohol and related products as it services the needs of New Jersey's licensed package stores, restaurants, hotels, taverns and clubs. Allied's state of the art distribution facility and offices are located in Elizabeth, NJ. The company also has offices and cross dock facilities in Swedesboro, NJ.
