Trade Marketing Manager, Hong Kong & Macau

Reposted 10 Days Ago
Be an Early Applicant
Hiring Remotely in Hong Kong
Remote
Senior level
Beauty
The Role
Lead trade marketing strategy and execution for Hong Kong & Macau: plan promotions, POSM, events and pop-ups; analyze retail performance and optimize campaigns; manage budgets, vendors, and retail partnerships; audit stores and coach frontline teams to ensure brand-consistent in-store execution.
Summary Generated by Built In

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

As a Trade Marketing Manager, Hong Kong & Macau you will

Trade Marketing Strategy & Planning

  • Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
  • Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

Performance Analysis & Insights

  • Analyze retail performance data to generate actionable insights and recommend optimization plans
  • Continuously track campaign effectiveness and refine strategies to maximize ROI

Retail & Commercial partnerships

  • Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
  • Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

Budget Management

  • Manage budgets effectively, ensuring optimal allocation of resources
  • Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery

Visual Merchandising & POSM Development

  • Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
  • Ensure all in-store executions align with brand guidelines, tone, and positioning

Retail Excellence & Store Support

  • Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
  • Ensure consistent and high-quality execution across all retail touchpoints

Who you will work with

  • This role reports into the Head of Marketing & PR, Hong Kong & Macau

About you

  • Bachelor’s degree or above
  • Trade Marketing experience in Luxury, Cosmetics industry is preferred
  • Open-minded, self-motivated, work independently, strong ownership and execution
  • Outstanding communication and negotiation skills
  • Fluent in oral and written English & Chinese
  • Good data analysis capability
  • Excellent Microsoft skill on PPT, Excel

Charlotte Tilbury is a fastpaced, dynamic and everevolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

  • Generous staff discount
  • Regular Charlotte Tilbury gifts (bi monthly)
  • Birthday day-off
  • 20 days annual leave plus public holidays
  • Supplementary medical insurance
  • Flexible working hours and diversity culture & environment

  

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.


If you need support or would like to apply through an alternative method, please contact us at [email protected]

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.

Skills Required

  • Bachelor's degree or above
  • 7 years' Trade Marketing experience in Luxury, Cosmetics industry
  • Open-minded, self-motivated, able to work independently with strong ownership and execution
  • Outstanding communication and negotiation skills
  • Fluent in oral and written English and Chinese
  • Good data analysis capability
  • Excellent Microsoft skills in PowerPoint and Excel

Charlotte Tilbury Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Charlotte Tilbury and has not been reviewed or approved by Charlotte Tilbury.

  • Parental & Family Support Paid parental leave appears notably generous in eligible regions and roles. This element is frequently highlighted as a standout part of the package.
  • Leave & Time Off Breadth Paid holidays and substantial PTO are commonly available for many full-time roles. These allowances meaningfully contribute to overall value when scheduling permits.
  • Wellbeing & Lifestyle Benefits Product discounts, periodic gifting, and access to wellbeing resources such as an Employee Assistance Program are emphasized. Learning access and everyday perks like fitness partnerships or office snacks further enhance perceived value.

Charlotte Tilbury Insights

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The Company
HQ: London
1,758 Employees
Year Founded: 2013

What We Do

With over 27 MAGICAL years in the beauty industry, Charlotte Tilbury MBE - the world’s No1 makeup artist - launched her ICONIC beauty company in September 2013 to record-breaking results and critical acclaim. The success since has been truly phenomenal. The award-winning collection of magic makeup and skincare innovations is adored by supermodels, starlets, entrepreneurs & icons. It is one of the fastest growing beauty companies GLOBALLY, has won countless awards and has broken records across countries, channels and categories. We have SO many exciting opportunities for you to join the Dream Team in our beautiful Central London Head Office. At Charlotte Tilbury Beauty, we love what we do and strive to be the best. Dare to dream it, dare to believe it, dare to do it! Join our team of LIMITLESS THINKERS and RULE BREAKERS and help make beauty dreams come true ALL around the world! We can’t wait to hear from you!

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