Trade Marketing Manager, Field Sales

Job Description

Title: Trade Marketing Manager - Field Sales

FLSA Classification: Exempt

Department: Trade Marketing 

Reports to: Director of Marketing - Field Sales

Salary: $75,000-97,500 + bonus

Date: 10/2024

Job Summary:

The Trade Marketing Manager will activate, execute, and accelerate strategic deployment of marketing strategy in the field. This role will work collaboratively with sales team members to build capacity and programming which amplifies existing success and opens new opportunities while connecting marketing team members to real-time intelligence from the field. 

The Trade Marketing Manager will be driven to develop strategies to improve brand adoption and product velocity in a variety of channels including trade shows, distribution, retail, and consumer activations.

Supervisory Responsibilities: 

• This position does not have direct supervisory responsibilities but is subject to change. 

Duties/Responsibilities:

• This role will be responsible for working with - Sales and Marketing teams -  to ensure all needed program materials and assets are produced on time, on budget, and executed successfully
• Assist in development of brand and product specific promotional programs
• Develop merchandising toolbox and programs for brand
• Develop kitted programs to be executed in market on time for launches
• Develop Wholesaler Meeting Calendar & Planning
• Assist in management of industry trade shows
• Develop programs that will drive sell out volume with clear KPIs set that can be tracked and measured in markets
• Determine best in class execution standards as well as test & learn programs & activities
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory
• Create customer specific decks (wholesaler partners) and provide strategies and sales pitch with the Sales Team.
• Provide brand positioning strategies and develop go to market initiatives from the drawing board to national launch execution.
• Socialize key learnings, insights and feedback from field visits across Trade and Sales teams
• Assist in communication/logistics with third party suppliers, vendors, and service providers
• Conduct frequent market visits & ride alongs with sales and solicits feedback on POSM performance and suggestions for improvement
• Interface with outside vendors on print window/portal maintenance, collateral proof approvals, print on demand and logistics, portal, landing pages, etc.)
• Manage and submit purchase requests/POs, track and report on final spends against budgets
• Ensure all milestones are met and tracked; during campaign creation and execution
• Work closely with internal  brand creative and design team to ensure all assets are print-ready for production to ensure timely delivery of materials
• Manage and track print media types by market and socialize cross-functionally new innovations by market 
• Assist with collateral & fixture leveraging best practices for procuring and executing and building out the service model
• Assist with monthly tracking and reporting of retail fixture deployment, installation, and inventory by location

Qualifications:

• 3-5 years of relevant experience ideally in alcoholic beverage or another highly regulated field
• Computer literate (Word, Excel, PowerPoint, Outlook). Knowledge of web publishing tools and familiarity with integrating various technologies to support marketing efforts.
• Experience with analyzing consumption reports such as the Nielsen report a plus
• Project management software tool such as Smartsheet is a plus
• Data Driven Printing experience a plus
• Strong Excel skills including the ability to build pivot tables
• Strong comprehension of various materials, print processes, manufacturing, and logistics
• Willingness to travel up to 25%
• Strong communication skills including oral and written

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.