Trade Marketing Manager, DACH

RESPONSIBILITIES:

• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in DACH.
• Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints.
• Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the DACH region. 
• Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
• Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.
• Use data to analysis campaign performance and optimise for future success
• Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.
• Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.
• Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.
• Work with EU Trade Marketing Manager to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.
• Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.
• Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success. 

QUALIFICATIONS:

• Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application.
• 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space.
• Experience with distributor and third party retail partner relationships in the DACH region, including support for in-store activations and events.
• Deep understanding of the DACH region with proven experience adapting marketing strategies to local market dynamics and consumer behaviors.
• Proven ability to execute high-quality omni-channel campaigns across in-store and online activations.
• Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions.
• Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders.
• Willingness to travel (25%), across the DACH region, Europe and visits to WHOOP HQ in Boston, MA.