Trade Marketing Manager DACH (m/f/d)

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

At Bose, we are looking for an experienced marketer to partner with our most important strategic accounts within Germany, Austria and Switerzland. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.

Key Responsibilities:
MARKETING STRATEGY AND EXECUTION:

• Owns all aspects of developing a data-driven marketing strategy and execution for specified resellers.
• Ensure our investments and execution contribute to delivering at or better than targeted sell thru results & aligns to our overall strategic objectives.
• Drives integration across all necessary touchpoints internally to ensure reseller marketing plans are both aligned to the top-level strategy and integrated with other marketing functions to ensure best possible outcomes.
• Ensures a shopper first focus and champions the category at the reseller through thought leadership within commercial plans and processes.
• Accountable for marketing budget spend, maintaining and delivering performance metrics on investments.
• Partners with Global Omnichannel team to inform and develop best in class content and experiences at reseller.
• Works with the partnerships team to drive co-marketing opportunities executed at the reseller.

RESELLER TEAM PARTNERSHIP

• Owns relationship with marketing at reseller and the marketing/sales relationship internally.
• Responsible for building and maintaining a strong partnership internally and externally which drives mutually beneficial results.
• Responsible for representing Marketing’s interest during annual negotiations and planning cycles.

INSIGHTS, DATA, & ANALYTICS

• Drives a solid and structured communication plan with our resellers, sharing details to excite and drive engagement.
• Identifies opportunity and drives progress in reseller data maturity and execution.
• Utilize past performance, consumer insights and competitive intelligence to ensure strategies deliver maximum return on marketing investment.
• Define, monitor, and improve performance and measurement approach of digital gold-standard visibility and conversion tactics – SEO, paid search, reseller media network performance, reviews, content health score, sell-through, etc.

Experience:

• You have 7+ years of experience in trade/reseller marketing/digital marketing roles.
• You have proven results in marketing strategy development and execution.
• You have experience working with resellers and reseller media networks.
• You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.
• You have experience with accountability for sales and marketing targets.
• You have experience working with cross-functional teams and alongside a sales organization.
• You have a bachelor’s degree in marketing and/or business management or similar.
• Fluent in English and German
   

Are you interested in this position? 

Please submit your application, by uploading your CV in English. 

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.