Trade Marketing Executive

In 1987, Red Bull not only launched a completely new product, it created and ever since has led a whole new product category, Energy Drinks. Today Red Bull employs more than 12,000 people in 171 countries, selling over 9 billion cans a year. The World of Red Bull gives you the opportunity to use your talents and passion, to develop yourself and make an impact.

Our Trade Marketing Executive is a key ambassador for the Red Bull brand, ensuring that our products are strategically positioned and promoted effectively within various trade channels.  As part of the Trade Marketing team, you will leverage insights to drive impactful trade marketing strategies.  Working closely with our Sales and Marketing teams, this position offers a dynamic environment with opportunities to engage in diverse aspects of trade marketing, including planning, execution of trade promotions, retail merchandising, and collaboration on new product launches and initiatives.

TRADE MARKETING

• Be the Off Premise (OFP) liaison with the local Hotspot project team to co-ordinate activations in Off Premise supporting various Red Bull events
• Identify and recommend optimal POS targets for national and regional campaigns, collaborating with the field team to ensure development of appropriate POS for each channel
• Align monthly with National Distribution Partner Manager on upcoming activations including creating merchandising briefs for external parties
• Manage locally developed Always On POS
  • Creation of new POS
  • Management of stock levels with the Field team to ensure availability
• Input into post-campaign analysis with Trade Marketing Specialist
• Collate and distribute post campaign compliance reports (retail media etc.) with appropriate insights and actions
• Consumer promo administration including T&C’s, organization & fulfilment of prizes, communications with winners etc.
• Develop trade presenters for NPD and consumer activations in conjunction with the Trade Marketing Specialist and Trade Marketing & Insights Manager

TRADE MARKETING ASSET MANAGEMENT

• PAT (fridge & asset tracking) administration
• Create monthly reports to assist in planning
• Training users on PAT application
• This role will be the primary PAT contact for Local, APAC & HQ reporting, updates, issues etc.
• Manage cooler placement and replacement programme
• Managing HQ ordered POS items (Coolers, FSDUs etc.) including VISIT operational forecasting with Demand & Supply Manager

KEY ACCOUNT TRADE MARKETING SUPPORT

Manage delivery of key visual/POS artwork submissions to retail media partners and customers for both digital and printed assets

Support the Oils Channel Manager in the following activities:

• NPD new line submission forms & product changeovers
• Customer & distribution partner monthly promotional submissions
• Customer POS & activation sheets
• Management of shopper/activation communication

Support the OFP Key account Managers in the following activities:

• Managing the end-to-end process for ad-hoc customer activations including development of required assets, printing, and distribution, to a given deadline
• Manage display booking approvals including visuals, dimensions, stock weight, planograms etc.
• Create 1 pagers to brief field team & target stores for KPIs
• Assembling and testing build quantities for display
• Comms to field team on expectations for display builds

TRADE MARKETING ADMINISTRATION

Trade Shows

• Assist Trade Marketing team in planning and executing customer trade shows
• Attend appropriate trade shows as required

eComm

• Work with the Trade Marketing team in implementing our eComm strategy
• Maintaining POSA (Perfect Online Store Analysis) requirements including images, descriptions, key words etc. on all eComm platforms
• Manage data integrity with 3rd part image providers for various eComm platforms

Logistics

• Manage and maintain asset stock levels to ensure we are always in stock of key items
• Manage outwards/inwards goods process from Printers
• Manage and maintain all items (correctly coded, named, with correct images etc.)
• Manage and maintain store distribution lists, customer details, and asset lists

Printers

• Manage outwards/inwards goods process to Logistics
• Manage distribution lists for delivery of assets to stores

• Excellent time management and organisation skills
• Ability to manage a varied and complex agenda daily and deliver against tight deadlines
• Solution-oriented, problem solving and strategic thinking skills
• Confident user of PowerPoint with the ability to visualize ideas and concepts
• Confident user of Excel with strong knowledge how to work with data
• Communicates persuasively to win support whilst being tactful and diplomatic
• Communicates with initiative and clarity

• Excellent project management skills and cross-functional work competency (nice to have)
• Excellent stakeholder management skills across a variety of disciplines and markets (nice to have)
• Analytical mind-set with ability to work with data analytics and insights creation (nice to have)

In return, Red Bull will offer you a competitive remuneration package. You will become an integral member of our high performing Team and will receive world-class training and development opportunities. We are proud we have a supportive & inclusive team culture, and to celebrate this we host regular social events for our team.

Our mission of Giving Wings to People and Their Ideas also extends to our employees. Our people have the freedom to work on what matters in the way they want to. To ensure we give our people Wiiings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities.

Doing the right things has always been part of Red Bull’s DNA. This is demonstrated through our commitments to keeping our team safe, leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field. We are a social organisation where global and local collaboration is expected and encouraged. Our people are empowered to work with professionalism, focus, responsibility, and passion as a Red Bull Entrepreneur.

Join us for your next adventure where you will be able spread your wings and realize your true potential. If this role energizes and excites you apply today to start your journey at Red Bull.

You warrant that:
• You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.
• You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.
• All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.