Trade Marketing Executive (YL Brands Sdn. Bhd.) - Kepong, Kuala Lumpur

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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Junior
Food • Agriculture • Hospitality • Manufacturing
The Role
Lead house brand trade marketing to meet business objectives by planning and executing trade activities, pricing and promotion analysis, POSM development, channel merchandising, sales support, competitor tracking, market visits, and monthly business reviews with stakeholders.
Summary Generated by Built In

This position is located at 46, Jalan Tago 2, Taman Perindustrian Tago, Persiaran Industri Sri Damansara, 52200 Kuala Lumpur. Please check the travel distance before confirming your application for the position.

Responsibilities:

  • To lead & handle house brand in achieving business objective.

  • To work hand in hand with inter-department and distributors in developing strategies & plans for designated channels.

  • Measurement, evaluation & reporting on all activities within the portfolio. Example: To analyze with tracking exercise on measuring the promo effectiveness.

  • Work with sales head on target setting. To analyze sales data and propose the right strategies to support sales growth

  • Sales & market trend analysis to support reporting and activity planning

  • Promotion and Pricing Setting and Analysis. Monthly pricing and promotion tracking in a different channel.

  • To plan and develop Trade Marketing activities for different channel. Category review to the assigned key accounts and recommend strategies to enhance category growth.

  • To lead in driving trade fundamentals (i.e. establish right merchandising guideline & types of POSMs as according to different channels.)

  • Accountable in execution channel, monthly briefing of trade programs to sales team.

  • Monitoring and updating progress of trade activities or programs as well as competitor activity tracking.

  • POSM Development. Manage suppliers related to printing of POSM in accordance with the timeline. Accountable for POSM needs for all category and ensure the implementation in the market as per communication guideline.

  • Conduct monthly business review with relevant stakeholders.

  • Conduct market visits and survey to identify opportunities and to improve and uphold standard of availability, price compliance, activation and in-store execution

  • Create and maintain the trade calendar of activities working with the relevant stakeholders

Requirements:

  • 1 years of consumer goods industry experience with exposure to retailers required.

  • Very strong organizational and time management skills. Excellent problem-solving skills; ability to resolve issues effectively and efficiently.

  • Demonstrated analytical, project management, and leadership skills.

  • Demonstrated ability to deal effectively with all employees

  • Demonstrated presentation and communication skills.

  • The ability to multi-task and work in a fast-paced environment is a must

  • Creative mind, not afraid to question and improve the “status quo”

  • Strong conceptual thinking

  • Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred

  • People management experience is strongly preferred

  • Experience working with Agencies or Production suppliers preferred

  • Must be proficient in Microsoft Excel, Outlook, and PowerPoint

  • Proficient in English & Bahasa Malaysia, verbal and written. Able to speak Chinese / Mandarin will be an added advantage.

  • We seek Mandarin-speaking candidates who are required to serve Mandarin-speaking clients

  • Fresh graduates are encouraged to apply.

Skills Required

  • 1 year consumer goods industry experience with exposure to retailers
  • Proficient in Microsoft Excel, Outlook, and PowerPoint
  • Proficient in English and Bahasa Malaysia, verbal and written
  • Mandarin / Chinese language skills
  • Very strong organizational and time management skills
  • Excellent problem-solving skills
  • Demonstrated analytical skills
  • Demonstrated project management skills
  • Demonstrated leadership skills
  • Presentation and communication skills
  • Ability to multi-task and work in a fast-paced environment
  • Creative mindset and strong conceptual thinking
  • Some technical knowledge of POS production (print, permanent, temporary)
  • People management experience
  • Experience working with agencies or production suppliers

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The Company
HQ: Ipoh
1,398 Employees
Year Founded: 1968

What We Do

Founded in 1968 and based in Ipoh, Malaysia, Yee Lee Corporation Bhd. is a fully integrated manufacturer and distributor of edible oils and other various fast-moving consumer products. The company operates a diverse portfolio spanning palm oil refinery, plantation, packaging, trading, and hospitality, as well as niche manufacturing and eco-tourism. It is recognized as a global leader in the FMCG industry.

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