Trade Marketing DACH Specialist (m/f/d)
Bring your commercial mindset and market expertise into action.
Join us in Hamburg as Trade Marketing DACH Specialist, where you will play a pivotal role in shaping how Costa connects with trade partners and strengthens its presence across the DACH region.
Live your ambition. Lead with impact
This role is designed for professionals who love being close to the market, enjoy turning insights into concrete commercial actions, and want to directly influence sales performance and brand visibility. You will operate at the intersection of strategy and execution, working side by side with local partners and sales teams.
In this role, you will:
Drive trade marketing activities across the DACH region, ensuring effective coordination and execution of marketing initiatives through a strong data-driven approach across all campaign phases.
Coordinate and manage integrated trade marketing campaigns across print and digital channels, ensuring timely execution, alignment of stakeholders, and consistency of messaging.
Own campaign planning and operational coordination, including briefing processes, asset management, timelines, approvals, and follow-up across multiple marketing activities.
Support personalized and tailor-made marketing initiatives by preparing target groups, coordinating mailing lists, and ensuring accurate campaign setup together with internal stakeholders and partners.
Contribute creatively to campaign development and marketing materials, supporting content adaptation, visual coordination, and local market relevance.
Support budgeting and marketing controlling activities, maintaining budget overviews, tracking marketing spend, and helping prioritize marketing investments and activities.
Prepare reports, dashboard exports, and Excel-based analysis to support performance tracking, campaign evaluation, and decision-making.
What makes you unique
- Proven experience in Trade Marketing, Sales Marketing or Commercial roles, ideally within an international or regional market setup.
- Strong analytical and market‑reading skills, with the ability to translate data and insights into impactful commercial actions.
- Organizational and project coordination skills, with the ability to manage multiple campaigns, stakeholders, timelines, and priorities simultaneously.
- Good Excel and data handling skills, including reporting, budget tracking, dashboard exports, and campaign-related analysis.
- Experience working with local partners, agencies, or distributors, managing multiple stakeholders in a structured and collaborative way.
- Creative mindset with an eye for detail and interest in supporting campaign development, local adaptations, and marketing material coordination.
- Clear and confident communication skills, enabling effective interaction across Sales, Marketing and external partners.
- A hands‑on, proactive and ownership‑driven mindset, comfortable operating in fast‑paced, performance‑oriented environments.
- Fluency in English and German.
Your employment
- Open-term, full-time, hybrid
- Salary Range: 40.000- 45.000€ based on skills and professional experience and individual incentive scheme.
Who we are
Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.
Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.
We are united by a shared passion: to drive success and live their ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything they do.
Start your journey with us
During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey
Costa is like a world within a world. Onboard and ashore, we are committed to providing equal opportunities to all, regardless of gender, ethnicity, belief, disability, sexual orientation, or any other characteristic that makes us unique. Every individual is valued and respected for who they are.
Onboard your journey with us and explore your potential.
#Costa #LI-Hybrid
Skills Required
- Proven experience in Trade Marketing, Sales Marketing, or commercial roles
- Strong analytical and market-reading skills; translate data into actions
- Organizational and project coordination skills for managing multiple campaigns and stakeholders
- Good Excel and data handling skills, including reporting and dashboard exports
- Experience working with local partners, agencies, or distributors
- Creative mindset with attention to detail for campaign development and local adaptations
- Experience supporting budgeting and marketing controlling activities
- Clear and confident communication skills in cross-functional and external collaboration
- Fluency in English and German
- Hands-on, proactive, ownership-driven mindset comfortable in fast-paced environments
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What We Do
Holland America Group is a cruise operator serving brands including Princess Cruises, Holland America Line, Seabourn, and P&O Australia. Its flagship, Holland America Line, has been a leader in cruising for over 150 years, providing more than 500 annual sailings across seven continents. The group is committed to creating once-in-a-lifetime experiences through excellence in service and exploration of exotic destinations worldwide.
