Trade Marketing Coordinator

NOTE: This role is based in New York City and encourages a minimum of two days per week in the SoHo office. Some roles or teams may require additional in-office attendance if the essential functions of the role require it.

For over a century, Scholastic has connected children to stories that ignite imagination, inspire curiosity, and build a lifelong love of reading. As the world’s largest publisher and distributor of children’s books, Scholastic champions authors and illustrators who shape culture, expand empathy, and celebrate the power of storytelling. Within this mission, the Trade division brings award-winning and bestselling books to young readers everywhere through strategic publishing, marketing, and distribution.

The Trade Marketing Coordinator supports the planning, execution, and optimization of paid media campaigns across multiple marketing teams. This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate is data-driven, proactive in problem-solving, and eager to contribute ideas that improve campaign performance and operational efficiency.

Key Responsibilities:

• Manage scheduling and setup of Amazon Marketing Services (AMS) campaigns, including identifying relevant keywords to strengthen targeting and discoverability.
• Track campaign timelines and execution to confirm launches occur as planned, proactively flagging risks or delays and helping implement solutions.
• Develop and maintain seasonal advertising grids for each marketing team, translating marketing plans into clear placement schedules that outline vendors, formats, timing, and key campaign details.
• Research and identify potential new advertising vendors and partners aligned with target audiences, campaign objectives, and brand strategy.
• Monitor AMS campaign performance on an ongoing basis and collaborate with the team to recommend optimizations that improve reach, engagement, and return on investment.
• Coordinate with internal teams and external vendors to ensure all advertising deliverables are received accurately and on time to support scheduled campaign launches.
• Support cross-functional communication and provide general administrative and project coordination assistance to ensure smooth execution of advertising initiatives.
• Maintain organized documentation using Google Drive, spreadsheets, and related productivity tools.

Qualifications:

• Strong time management skills with exceptional attention to detail and accuracy.
• Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
• Clear written and verbal communication skills and a collaborative working style.
• Proficiency in Google Workspace tools, particularly Google Sheets and Drive.
• Interest in advertising, marketing, media planning, or publishing is preferred.

The salary range for this position is $64,800 to $68,500 annually.

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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