Trade Marketing Coordinator

Posted 11 Days Ago
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London, Greater London, England, GBR
In-Office
Mid level
Fashion • Retail • Wearables
The Role
The Trade Marketing Coordinator will support the development of marketing strategies for retail, manage campaigns, collaborate with teams, and report on results while engaging with stakeholders and enhancing customer experiences.
Summary Generated by Built In

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

Job Title: Trade Marketing Coordinator

Location: London       

Division: Trade Marketing

Reporting to: Marketing Manager

I feel really lucky to be surrounded by such a great team. I’m not only grateful that they’ve helped me achieve my goals, but also that I can give them a place where they can achieve theirs.

- MICHAEL KORS -

We have an exciting opportunity for a

Department overview:

Forming part of the Marketing, Events and Media team, within the wider Marketing, PR and communication team, the Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession and wholesale stores.  The team works in collaboration with the wider organization to ensure an integrated and customer focused approach across all trade marketing activations.  This role will support retail full price and outlet, specifically, reporting directly to the Retail Marketing Manager.

You are hands-on, collaborative, a creative thinker who is passionate about marketing and consumer behaviour. You have outstanding communication skills, can effectively work with and influence colleagues as well as internal and external partners. Someone who thrives in a rapidly changing environment, bringing fresh thinking to the planning and implementation of marketing campaigns. You are highly organized, keen-learner and self-motivated, able to work well to deadlines and perform multiple tasks effectively and concurrently.

What You’ll Do:

  • Support the Marketing Manager in the timely development and delivery of high impact, cost effective marketing plans in support of seasonal activity and events across EU owned retail Lifestyle & Outlet stores and outlet partner channels
  • Collaborate with the cross-functional teams in the development of marketing initiatives and multichannel 360 campaigns with a focus on engaging instore customer experiences and events, influencer partnerships and digital campaigns
  • Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints
  • Work in partnership with the internal digital teams to innovate and implement digital & social drive to store initiatives
  • Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off, costings, eventual delivery into stores within the requested timeframe and monitoring results
  • Foster strong and transparent relationship with internal and external stakeholders
  • Facilitate store led clienteling initiatives/ appointments both virtual and instore – provide seasonal tools and manage GWP allocation
  • Share seasonal assets and regular updates with mall and outlet partners – leverage their channels to amplify marketing activations and ensure global alignment
  • Effectively manage day to day communications with outlet partners
  • Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities
  • Identify and present strategic opportunities that meet Michael Kors business objectives for retail full price and outlet channels (all product categories across MMK, Mens and Kids) – with a particular focus on traffic driving tactics
  • Manage the projects budget and report on ROI
  • Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space
  • Create compelling reports about the market, industry trends, and the competitive landscape
  • Bring new and innovative ideas that can be developed into marketing initiatives

You’ll Need to Have:

  • At least 3-5 years of Marketing experience preferably in the luxury sector
  • Well-versed in all aspects of Marketing with a strong brand judgement and understanding of luxury industry
  • Proven success in planning and delivering campaigns
  • Organized, efficient ways of working at all times, owning projects and managing project files and trackers
  • Exemplary written and oral communications
  • Knowledge of a second European language a plus
  • Advanced proficiency in Microsoft Excel, Word, PPT, Outlook
  • Proactive and insightful analytical and problem-solving skills
  • Ambitious, strategic 360 thinking is a must
  • Thrive in a fast paced on-time deliverable environment
  • Bachelor’s degree or equivalent

We’d Love to See:

  • Enthusiasm
  • A good work ethic
  • Team player with a can-do attitude

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].

Skills Required

  • At least 3-5 years of Marketing experience preferably in the luxury sector
  • Bachelor's degree or equivalent
  • Advanced proficiency in Microsoft Excel, Word, PPT, Outlook
  • Proven success in planning and delivering campaigns
  • Exemplary written and oral communications
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The Company
HQ: New York,, New York
8,508 Employees
Year Founded: 1981

What We Do

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty five million meals (and counting) to hungry children.

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