Trade Marketing Coordinator CAM
Introduction
Are you ready to shape the growth of the traditional trade channel across Central America? Join Essity and turn market insights into strategies that strengthen distributor capabilities, elevate customer execution, and create sustainable business results across a diverse and dynamic region.
About the Role
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
As Trade Marketing Coordinator CAM, you will lead the strategy and development of the traditional trade channel across six Central American countries. You will adapt the regional master plan to different market realities, collaborating with distributors, sales teams, and key customers to accelerate growth across three product categories. You will also lead two team members and manage the budget supporting the channel strategy.
What You Will Do
- Develop and execute the traditional channel strategy through 2027.
- Create plans for distributors, sales forces, and key traditional trade customers.
- Manage, control, and optimize the assigned budget.
- Lead business reviews and present recommendations to internal and external stakeholders.
- Analyze Nielsen, Kantar, and internal sales information to support data-driven decisions.
- Travel across Central America to strengthen execution and market understanding.
Who You Are
You bring experience in traditional trade, customer marketing, trade marketing, or commercial strategy, ideally within consumer goods. You combine strategic thinking with strong analytical, communication, presentation, and stakeholder-management skills. You are comfortable leading others, managing budgets, interpreting market data, and adapting regional strategies to local consumer and customer needs. English is valued but is not a limiting requirement.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Skills Required
- Experience in traditional trade, customer marketing, trade marketing, or commercial strategy
- Consumer goods experience
- Strategic thinking and analytical skills
- Communication and presentation skills
- Stakeholder-management skills
- Experience leading others
- Budget management experience
- Ability to interpret market data
- Ability to adapt regional strategies to local consumer and customer needs
- English language skills
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
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