The Role
Own trade marketing and category strategy: build sell-in decks, planograms, category stories, and POS. Create performance dashboards and competitive analyses from panel data. Plan and execute trade activations, manage agencies, set KPIs, and drive sell-out through cross-functional collaboration.
Summary Generated by Built In
Your tasks
As our Trade Marketing & Category Manager (H/F), you sit at the intersection of sales, brand, and execution. You are the connective tissue between KoRo's KAMs, its retail buyers, and the marketing and product teams, making sure every negotiation is backed by the right category story, every activation lands with precision, and every performance review is grounded in data that drives action.
You are a team player by nature and a builder by instinct. You co-construct with sales and marketing, deploy and execute with rigour, and bring the kind of cross-functional energy that makes a lean commercial team punch above its weight. But above all, you bring ideas. You see trade activation not as an operational checkbox but as a creative opportunity to surprise buyers, delight shoppers, and make KoRo impossible to ignore on shelf and beyond.
What you’ll actually do:
Commercial Tools & Category Strategy
* Build and maintain the full suite of commercial tools: sell-in decks, category reviews, planogram recommendations, range architecture, and POS materials
* Develop compelling category stories for retail buyers, backed by consumer insight, panel data and KoRo's unique BFY positioning categories
* Define and update categories strategies by channel : assortment logic, shelf space ambition, and distribution priorities, in close alignment with the KAM team
Performance Tracking & Competitive Intelligence
* Build and maintain sell-out performance dashboards by account, channel, and reference — tracking KoRo's results versus categories benchmarks and key competitors
* Produce regular competitive analysis reports: pricing, promotional mechanics, shelf placement, and range evolution across categories
* Identify performance gaps and opportunities, translating data into clear, actionable insights for the commercial, product and marketing teams
Trade Activation Planning & Execution
* Co-construct the trade activation calendar with sales and marketing, and own the end-to-end deployment of each activation. Work in close collaboration with the Sales Manager on field operations: you set the strategy and KPIs, they lead execution on the ground.
* We want activations that create a moment: in-store theatre, unexpected brand partnerships, sampling experiences that turn a first trial into a loyal customer. You will identify and develop co-activation opportunities with complementary brands, negotiate with retail partners on premium visibility mechanics, and pitch ideas that make buyers say yes because they've never seen a brand show up like this before.
* Manage trade agency partners from brief to debrief, with full accountability on creativity, quality, timing, and budget. Track activation performance rigorously and feed joint sell-out reviews with sales and marketing. Scale what works, challenge what doesn't, and always push for the next idea.
Your profile
* You have 5–8 years of experience in trade marketing or/& category management, ideally in FMCG, with a genuine track record of cross-functional collaboration
* You bring a deep understanding of buying retail logic, how shelf space is won, and what actually moves sell-out beyond the promo mechanic
* You are highly data-literate : panel data (Nielsen, Circana, or equivalent) is a daily working tool for you
* You have proven experience in building trade strategy that actually get used in buyer meetings and deploying trade activations end-to-end
* You are fluent in English to act as the daily interface with our Berlin HQ
* You are based in IDF with the flexibility for regular travel for field visits, agency debriefs, and trade events
What you can expect from us
* Our team is ready to be enriched and inspired by your ideas: help building the future of KoRo !
* A subsidy towards an EGYM Wellpass membership, so you can get active
* 20 % discount in our KoRo online store.
* Regular team events and joint activities as well as legendary company parties
Sounds good?
Then send us your application and all other relevant documents via our website.
We would appreciate it if you could send your documents in English so that our talent acquisition team can process your application. We are looking for real team members! We are curious to know who you are and what moves you, so feel free to tell us already in a few introductory sentences.
As our Trade Marketing & Category Manager (H/F), you sit at the intersection of sales, brand, and execution. You are the connective tissue between KoRo's KAMs, its retail buyers, and the marketing and product teams, making sure every negotiation is backed by the right category story, every activation lands with precision, and every performance review is grounded in data that drives action.
You are a team player by nature and a builder by instinct. You co-construct with sales and marketing, deploy and execute with rigour, and bring the kind of cross-functional energy that makes a lean commercial team punch above its weight. But above all, you bring ideas. You see trade activation not as an operational checkbox but as a creative opportunity to surprise buyers, delight shoppers, and make KoRo impossible to ignore on shelf and beyond.
What you’ll actually do:
Commercial Tools & Category Strategy
* Build and maintain the full suite of commercial tools: sell-in decks, category reviews, planogram recommendations, range architecture, and POS materials
* Develop compelling category stories for retail buyers, backed by consumer insight, panel data and KoRo's unique BFY positioning categories
* Define and update categories strategies by channel : assortment logic, shelf space ambition, and distribution priorities, in close alignment with the KAM team
Performance Tracking & Competitive Intelligence
* Build and maintain sell-out performance dashboards by account, channel, and reference — tracking KoRo's results versus categories benchmarks and key competitors
* Produce regular competitive analysis reports: pricing, promotional mechanics, shelf placement, and range evolution across categories
* Identify performance gaps and opportunities, translating data into clear, actionable insights for the commercial, product and marketing teams
Trade Activation Planning & Execution
* Co-construct the trade activation calendar with sales and marketing, and own the end-to-end deployment of each activation. Work in close collaboration with the Sales Manager on field operations: you set the strategy and KPIs, they lead execution on the ground.
* We want activations that create a moment: in-store theatre, unexpected brand partnerships, sampling experiences that turn a first trial into a loyal customer. You will identify and develop co-activation opportunities with complementary brands, negotiate with retail partners on premium visibility mechanics, and pitch ideas that make buyers say yes because they've never seen a brand show up like this before.
* Manage trade agency partners from brief to debrief, with full accountability on creativity, quality, timing, and budget. Track activation performance rigorously and feed joint sell-out reviews with sales and marketing. Scale what works, challenge what doesn't, and always push for the next idea.
Your profile
* You have 5–8 years of experience in trade marketing or/& category management, ideally in FMCG, with a genuine track record of cross-functional collaboration
* You bring a deep understanding of buying retail logic, how shelf space is won, and what actually moves sell-out beyond the promo mechanic
* You are highly data-literate : panel data (Nielsen, Circana, or equivalent) is a daily working tool for you
* You have proven experience in building trade strategy that actually get used in buyer meetings and deploying trade activations end-to-end
* You are fluent in English to act as the daily interface with our Berlin HQ
* You are based in IDF with the flexibility for regular travel for field visits, agency debriefs, and trade events
What you can expect from us
* Our team is ready to be enriched and inspired by your ideas: help building the future of KoRo !
* A subsidy towards an EGYM Wellpass membership, so you can get active
* 20 % discount in our KoRo online store.
* Regular team events and joint activities as well as legendary company parties
Sounds good?
Then send us your application and all other relevant documents via our website.
We would appreciate it if you could send your documents in English so that our talent acquisition team can process your application. We are looking for real team members! We are curious to know who you are and what moves you, so feel free to tell us already in a few introductory sentences.
Skills Required
- 5-8 years of experience in trade marketing and/or category management
- Experience in FMCG
- Deep understanding of retail buying logic and shelf space strategies
- Daily working knowledge of panel data (Nielsen, Circana, or equivalent)
- Proven experience building trade strategy and deploying trade activations end-to-end
- Fluent in English
- Based in IDF (Île-de-France) with flexibility for regular travel
- Experience managing trade agency partners and budgets
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The Company
What We Do
KoRo is a Germany-based food and beverage company that aims to redefine industry norms by providing a wide range of high-quality, innovative products, including superfoods, dried fruits, and clean-label snacks. By bypassing traditional trade levels and utilizing bulk packaging, the company ensures transparency and fair pricing while delivering sustainable and nutritious food solutions to customers across Europe.
