As our next Trade Growth Lead (Maternity Cover), you’ll own the growth journey from first touch through to first monetisation. Sitting within our Trade Experience product team, you’ll work cross-functionally with Product, Engineering, Design, Performance Marketing, CRM, and Commercial teams to help shape the future of how trades join and grow with Checkatrade. This is a high-impact role at the centre of one of the company’s most important strategic growth bets.
Forget long lists, here’s what you’ll actually spend your time on:
Own the Trade Growth Funnel — driving the full journey from sign-up to monetisation, increasing both volume and quality of self-serve trade sign-ups, and owning the metrics that matter.
Lead a high-tempo experimentation programme — running structured A/B, multivariate, and holdout tests across acquisition journeys, onboarding flows, freemium activation surfaces, and in-product conversion experiences.
Bring marketing instinct into product — translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints, and working hand-in-hand with Performance Marketing and CRM to optimise end-to-end conversion.
Be the analytical centre of gravity — owning and evolving the funnel model that tracks every stage from impression to first paid action, so the team always knows where to focus next.
Work in an AI-native way — using tools like Claude Code and Claude Cowork to build lightweight tooling, accelerate experimentation, automate recurring workflows and analysis, and sharpen how the whole PLG function operates.
Influence across the business — representing the PLG stream in planning and growth reviews, aligning in-product and off-product growth motions, and helping shape the future direction of trade acquisition at Checkatrade.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
Experience in Growth, Product, Operations, or Growth Marketing — with a track record of owning funnels, growth metrics, or revenue-impacting initiatives and making them move.
Strong analytical capability — comfortable with SQL (or equivalent), experiment design, statistical significance, and funnel modelling, and able to turn data into clear decisions.
A structured approach to experimentation — you’ve designed and run A/B tests, multivariate tests, or holdouts and know how to draw the right conclusions from them.
Hands-on experience with AI tools in your day-to-day work — you can walk through concrete examples of using Claude Code to build tooling or run analysis, and Claude Cowork to automate recurring workflows and the gains they delivered.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
How we’ll get to know each other:
Screening call with one of our Talent Acquisition Partners
1st stage interview with our Director of Trade Growth Products
2nd Stage interview and case study with a panel from our Trade Growth team
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Skills Required
- Depth of experience in Growth, Product, Operations, Growth Marketing, or a related commercial role
- Demonstrable ownership of funnels, growth metrics, or revenue-impacting initiatives
- Strong analytical capability, including SQL or equivalent
- Experience running structured experimentation programmes
- Strong commercial and marketing instincts
- Comfortable working directly with Product, Engineering, and Design teams
- Bias for action, rapid iteration, and fast learning cycles
- Demonstrable ability to leverage Claude Code in day-to-day work
- Demonstrable ability to leverage Claude Cowork to automate recurring work
What We Do
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs. Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities. From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs. Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing. With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – Be All In, Always Customer Obsessed, Get It Done, Be Bold, and Do The Right Thing – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth. We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
