Trade Development & Field Force Manager

Marketing

Permanent

Job Description

Be part of something bigger. Decode the future.

 At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home.

All about the role:
At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the Trade Development & Field Force Manager is to deliver simply outstanding shopper experiences to drive sell out.

As Trade Development Manager you will be responsible for bringing Taste, Care, and Wellbeing experiences to life on the shopfloor in a way that is exciting and engaging for the consumers and drives profitable sell out for Electrolux and our preferred partners. You will be creating and aligning on monthly/quarterly and yearly Trade activity plans, initiatives to drive sellout, working with trade partners on implementation and evaluating results/ROI. In your daily work you will be supported by the team reporting directly to you as well as guided by regional team.

What you’ll do:

TRADE DEVELOPMENT MANAGER

• You will be responsible for developing compelling trade strategy for your country to drive outstanding consumer in-store experiences, trade initiatives and support reaching company business goals.

• You will be expected to translate this strategy into yearly plan per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI (return on investment).

• You need to be able to align on the plan with main stakeholders within the company including sales and product line colleagues.

• You will be actively working with our Trade Partners, presenting our plans and agreeing on joint ones, discussing implementation and negotiating conditions.

• You will be expected to manage budget it in professional manner, closely monitoring investments, analyzing returns on investments, making improvements proposals and reacting to evolving business needs.

TRADE PROMOTIONS

• You will be responsible for creating yearly key customer wise trade promotions plan.

• You will be expected to propose best working mechanics of trade promotions, events and align on the timings and targets with sales and product lines colleagues.

• Your will need to ensure that promotions are properly executed in stores.

• Post promo analysis and recommendations will be part of your daily job.

IN- STORE EXECUTION

• Bringing to life our brand stories and ensuring implementation of regional retail guidelines, Retail Fixtures, SIS, Trade Executions, campaigns and materials is key element of this role.

• Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines.

TRAININGS

• Shopfloor assistants and brand promoters in stores interact with our consumers on the daily basis. Tracking therefore, ensuring proper knowledge level in those groups, good understanding of our brand stories and product benefits, is key success factor to drive outstanding consumer experiences in stores.

• In your role you will be managing Trainer. Your task will be to ensure that all important messages are included in training decks and training plans reflect business priorities and product launches.

• You will be expected to set KPIs and monitor completion, coach and develop your team.

PROMOTERS

• You will be responsible for Promoter & Field Force Management, Sellout analytics.

• We want to ensure that our promoters are true Taste/Care/Wellbeing ambassadors delivering best in class consumer support in stores.

• In your role you will be managing Promoter Manager/ Specialist being fully responsible for making it happen. You will be expected to set KPIs, guide, monitor progress and drive improvement initiatives.

COOPERATION

• We want you to work closely with all the functions within the company at each level and be active member of Trade Community in our region. You will be expected to share your ideas and best cases as well as actively learn from others.

From time to time, you will be tasked to oversee the completion of a project or be given temporary additional role/s to stretch your capabilities for growth and development within Electrolux.

In this role, you will be dealing with Electrolux’ internal and external customers. You should also be confident in dealing with leaders both from a country level and region perspective.

In Electrolux, we encourage open communication at all levels and put emphasis on dealing with our customers as well as colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be required to travel both domestic and international

Who are you:

For you to succeed in this role, you should be:

Expert- You not only know your area of expertise, you’re passionate about delivering simply outstanding Retail experiences.

Energetic – Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term. 

Team player - In this role, cross-functional collaboration is crucial, so you should be comfortable in dealing with people with different backgrounds and responsibility.

Agile– you work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.

Open – You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback.

EDUCATION

• B. Tech in Electrical, Mechanical or Electronics and or master’s in business administration -Marketing

• Fluent in English (oral and written);

EXPERIENCE

• At least 7 years of experience in marketing.

• People management.

Keeping you Healthy and Safe

We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:

• Make sure you take reasonable care for your own health and safety, and

• Take reasonable care that what you do (or what you don’t do when you should have) doesn’t affect the health and safety of others, and

• Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and

• Follow policies or procedures, so long as it’s reasonable and we’ve told you about it, and

• Attend training that helps you to work safely