Join us as a CRM Manager (Trade)
Want to do work that really matters?
At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job, fast, fair, and without the faff.
As our next CRM Manager in our Trade team, you’ll lead a high-impact team with three direct reports, firstly a CRM Lead and a CRM Specialist who will look to you for direction, clarity, and coaching. Alongside them, you’ll have a dedicated SQL Analyst reporting into you focused on ensuring customer data flows cleanly into Braze, writing queries for sharper segmentation, and unlocking the insights you need to prove commercial impact. Together, this gives you the power to run CRM as a genuine growth engine that drives upgrades, retention, and revenue across tens of thousands of trades.
What makes this role genuinely stand out is the firepower you’ll have at your fingertips. You won’t just be managing CRM campaigns, you’ll be shaping the entire technical roadmap with two dedicated CRM Engineers embedded into your team day-to-day, looking to you to set their priorities and steer what gets built next. That means no waiting in a queue behind Martech or Engineering - you’ll have the autonomy to move fast, build smarter automations, unlock deeper integrations, and push the boundaries of what CRM can do. Add to that three direct reports bringing campaigns to life, and you’ve got a rare blend of resources that lets you play strategist, hands-on builder, and product owner all at once. This isn’t a typical CRM role - it’s a chance to redefine how CRM operates in a tech-first business, with direct influence on both strategy and execution.
Forget long lists, here’s what you’ll actually spend your time on:
Delivering automated journeys that convert free trades into paid members, drive adoption and reduce churn.
Spotting opportunities to scale, automate and improve, from templates to triggers to tools.
Collaborating with Trade Growth, Product and RevOps to align CRM to revenue goals.
Making sure every CRM activity is measurable, testable and tied to clear commercial KPIs.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
Experienced in lifecycle marketing or CRM, ideally in SaaS, B2B or marketplace settings.
Confidence using Braze plus familiarity with tools like Segment, Amplitude and SQL.
A collaborative, roll-up-your-sleeves attitude, you’re a player-coach who still builds.
Strong communication skills and a curiosity to solve problems.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary + annual bonus
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
How we’ll get to know each other:
Screening call with one of our Talent Acquisition Partners
1st stage interview with our VP of Trade
2nd stage interview will be a case study with a panel of stakeholders
If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Top Skills
What We Do
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs.
Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.
From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs.
Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing.
With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – Be All In, Always Customer Obsessed, Get It Done, Be Bold, and Do The Right Thing – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth.
We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
