Off Trade Business Developer
REPORTS TO: Regional Sales Manager
TERRITORY: Antrim
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION
Our Off Trade team seeks a passionate and motivated Business Developer to grow distribution and visibility of the Richmond brand portfolio within an existing account base and identify and maximize new business opportunities. The role Involves extensive travel primarily focusing on the Down and Armagh regions. The ideal candidate will have a working knowledge of the Off-Premise environment, have a strong customer focus, the ability to build rapport with account decision-makers, and a 'can-do' attitude. The ability to work well in a fast-paced environment Is a must. Candidates must be eligible to drive extensively throughout Northern Ireland and have a full clean drivers’ licence.
HOURS OF WORK
Times of work may be variable depending on customer demands. The role is full-time with an estimated total of 40 hours per week, 8 hours per day excluding lunch breaks (Monday-Friday). However, the nature of the Company’s business may make considerable demand, upon its employees who are expected to be reasonably available to work outside normal working hours from time to time. This role may require attendance at promotions and events, and therefore evening and weekend work may be required on occasion.
KEY RESPONSIBILITIES
- Completion of account visits as per daily Journey Plan.
- Ensure high levels of call compliance across your total account base.
- Ensure that you have the right range on the right shelf at the right price for our key brands across your region.
- Build strong trading relationships within all accounts.
- Maintain a comprehensive knowledge of your territory.
- Ensure distribution of Richmond brands within all accounts.
- Manage, expand and develop the customer call file across the region.
- Achievement of pre-determined quarterly objectives.
- Introduce new products to accounts.
- Maximize facings within all key areas instore.
- Placement and management of coolers and stands.
- Display building for all brands during key trading periods.
- Placement of Point-of-Sale material in appropriate accounts.
- Completion of DRIVE and brand audits in 100% of calls.
- Report any competitor activity deemed relevant.
- Adhere to all company policies and procedures
- Maintain high standards of appearance, behavior and discipline
- Adhere to performance appraisal procedures
- Any other duties and responsibilities which management deem appropriate from time to time.
KNOWLEDGE, SKILLS AND EXPERIENCE
- Strong planning and organization skills
- Great communication skills, both written and verbal
- Proficiency in the use of MS Excel, Word and PowerPoint
- Strong customer and teamwork focus
- Ability to work to your own initiative and be a self-starter
- Ability to build relationships and rapport with customers and team members
- Experience of working within an FMCG environment is desirable
- Experience of working in Field sales is desirable
- Full, clean driving license and eligibility to drive In the Island of Ireland Is essential
Skills Required
- Strong planning and organization skills
- Great communication skills, both written and verbal
- Full clean driving license and eligibility to drive in the Island of Ireland
- Experience of working within an FMCG environment
- Experience of working in Field sales
What We Do
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder. The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland. We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with. Our History. Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place. Working at Richmond. Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike.. The way it works. Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done.. We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs. In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen. Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.







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