Trade Activations Representative

Posted Yesterday
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Durban, eThekwini, Kwazulu Natal, ZAF
In-Office
Junior
Other
The Role
Field-based role executing in-store merchandising, shelf management, POS setup, promotions and events to drive awareness and sales. Maintains displays, rotates stock (FIFO), reports activity, liaises with sales and warehouse, and resolves customer queries while meeting targets.
Summary Generated by Built In

Job Purpose

Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration.

Key Duties and Responsibilities

Job Scope and Context

  • Individual Job
  • Based on the road, with travel to regional locations
  • Target driven, able to work independently, pressured environment
  • Planning and problem-solving skills required
  • Good communication skills

Products and POS attractively presented to capture the interest of the target market

Merchandise the product

  • Stock is rotated according to FIFO principles
  • Shelf and floor space opportunities negotiated to ensure optimum positioning of the product
  • Shelf and floor space key account agreements implemented
  • Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines
  • Competitor and incorrect pricing fed back to trade execution manager or sales manager
  • Point of sale materials set up
  • Displays set up according to company standards
  • Displays are clean, neat and fully stocked
  • Calls and displays recorded on standard daily working sheets
  • Display list/Task List of allocated area updated and handed in by agreed deadline
  • Feedback on POS and opposition brands provided weekly according to agreed deadlines
  • Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format

Implement promotions

  • Point of sale arranged and delivered on time
  • Promotions merchandised as per brand guidelines
  • Promotional cycles implemented in full and on time
  • Set up and break down of events and promotions
  • Promotional feedback and monthly presentations

Manage POS Material

  • • POS booked out and returned in a good condition according to agreed process
  • • POS material stored and transported carefully and appropriately

Productive relationships with internal and external stakeholders maintain

Liaise with sales representatives and sales managers

  • Stock available
  • Pricing is correct
  • POS materials used correctly
  • Correct display at the agreed time

Liaise with POS warehouse

  • POS booked out and returned in a good condition according to agreed process

Build relationships with customers

  • Customer queries and problems resolved effectively
  • Pernod Ricard is a preferred supplier
  • Ad hoc merchandising opportunities identified

Key Competencies and Experience

Functional and Technical Competencies:

  • Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

  • Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and Experience:

  • National Senior Certificate
  • 2 years merchandising or event experience in the liquor industry or within an FMCG environment
  • Valid Driver’s Licence

Job Posting End Date:

2026-08-03

Target Hire Date:

2026-09-01

Target End Date:

Skills Required

  • National Senior Certificate
  • 2 years merchandising or event experience in the liquor industry or FMCG
  • Valid Driver's Licence
  • Ability to work on the road with travel to regional locations
  • Target driven and able to work independently in pressured environments
  • Planning and problem-solving skills
  • Good communication and presentation skills
  • Experience with merchandising, shelf management, promotions, POS materials and event setup

Pernod Ricard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.

  • Healthcare Strength Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
  • Retirement Support Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
  • Parental & Family Support Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.

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The Company
HQ: Paris
19,297 Employees

What We Do

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.

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