Brand Activation Manager

Hello. We’re Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving this in a company that we control, in an environment we’re co-creating, and a culture that’s uniquely ours. This is an exciting time to join us and help shape the future. 
About the role
The Brand Activation Manager PH channel role is to co-create and execute Haleon Categories strategy aimed significantly change shopper and consumer behavior short/-mid-/long-term.

The position will require strong cross functional collaboration, working closely with marketing, sales and category management to ensure alignment of our objectives and strategies of our business to maximize growth opportunities and meet customer and shopper needs.

Your Responsibilities 

You will be responsible for leading enabling category and brand shopper and In-Store execution strategy to unlock sustainable, profitable category growth and to deliver business targets; and to turn the strategy into activation plans - shopper insights based to influence shoppers behaviour along their path to purchase, and data driven to leverage maximum potentials per brand/SKU/retailer, and execute them flawlessly.

• Provide a holistic perspective for the Pain, Respiratory, TOC, Skin Irritation categories regarding shopper choices
• Develop commercial solutions, based on the shopper journey and category insights
• Create and execute the annual Operational Calendar and ensure continuous improvements year on year
• Deeply analyse shopper activations to ensure invest is most efficient allocated and spent (ROI)
• Define and develop clear Trade Activation strategy (elements, touchpoints, mechanics, catman, visibility) in-line with company & brand strategies, programmes, and design for brands in charge
• Develop and execute compelling in-store excellence based on insights and data, lead  in-store acquisition process and design the best effective in-store visibility guidelines (incl. campaigns and tools), development and execute in-store materials, and control execution of campaigns and tools
• Continuously improve the effectiveness of in store point-of-sale materials and shopper claims while finding new ways to drive category growth with customers
• Co-operate closely with global and regional teams to ensure area insights and requirements are included in globally created shopper toolkits as well as deliver local shopper key visuals
• Deliver Shopper Insights into activation plan for all brands and convincing Selling stories
• Collaborate and co-create closely with cross-functional teams (Marketing, Sales, Finance, Regulatory) to make sure that respective input is integrated in all shopper activation plans to guarantee best possible sell-in and excellent execution In-store
•  Drive complexity reduction by continuously optimizing ways of working with supply and external partners
• Agency and external supplier management
• Budget ownership
• Ensure understanding and compliance with applicable global and local laws and regulations (Haleon V&E, incl. antitrust, ABAC, Commercial Practise, advertising and other laws)
• Additional tasks: Sustainability Ambassador for Haleon LOC Rotkreuz

Your qualifications

We are looking for professionals with these required skills to achieve our goals:

• University degree in business administration, economics or related
• Perennial years of work experience within a FMCG/Healthcare organization
• Strategic thinking and true understanding of the shopper insights and customers
• Passionate about driving brands & creating a seamless product experience for our shopper in PH channel
• Highly innovative and results driven personality
• Strong analytical skills, commercial acumen, passion, growth mindset and learning agility are needed
• Strong collaboration & stakeholder management skills, demonstrated in excellent management of internal and external stakeholders (e.g. agencies) and x-fctl teams
• Strong project management skills, experienced in managing several complex projects in parallel
• Channel know-how of Pharmacy
• Hands-on & can-do Mentality

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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