TPUSA Students Social Media Strategist

Title: NFP Social Media Specialist
Band: Representative/Administrator
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ
Travel: 15-25%
Start Date: ASAP

Turning Point USA is a 501(c)(3) grassroots nonprofit and the nation’s largest and fastest-growing conservative youth movement, active on over 3,500 high school and college campuses. Our mission is to identify, educate, train, and organize the next generation of leaders who will champion freedom, free markets, and limited government. We are committed to relentless execution and a culture of excellence—because nothing less will secure America’s future.

Job Description: Turning Point USA is seeking a creative, strategic, and highly motivated individual to drive brand growth and digital engagement across social media platforms. The Social Media Specialist will play a key role in shaping TPUSA Students' online presence, creating trend-driven content, and fostering an authentic connection with students nationwide. Responsibilities include developing and executing a dynamic content strategy, maintaining a consistent brand voice across Instagram, TikTok, Twitter, and Facebook, engaging directly with followers to build an active online community, and collaborating with the TPUSA Marketing team to launch impactful campaigns. A key component of this role also includes regularly updating and managing the TPUSA Students website with the latest events, resources, and announcements to ensure alignment with social media messaging and branding. This role requires a keen understanding of social media trends, a passion for digital storytelling, and the ability to analyze performance metrics to optimize engagement and growth. The ideal candidate is innovative, proactive, and deeply familiar with the social media landscape, particularly within the college space. The Social Media Specialist will work closely with internal teams to ensure TPUSA Students remain relevant, influential, and highly visible on campuses nationwide. This position reports directly to the College Administrative Director.

MINIMUM QUALIFICATIONS

• Demonstrated experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) for content creation and editing, or a degree in Marketing, Communications, or a related field
• Proven experience in social media management and content creation
• Strong understanding of digital trends and best practices across Instagram, TikTok, Twitter, and Facebook
• Excellent oral and written communication skills
• Proficiency in Google Apps and social media analytics tools
• Willingness to fulfill all duties listed and any additional tasks assigned
• Passion for conservative politics and TPUSA’s mission
• Adaptability and enthusiasm for a fast-paced, dynamic work environment
• Creative mindset with a keen eye for engaging, trend-driven content
• Strong work ethic and results-driven approach
• Self-starter with the ability to take initiative and work independently
• Highly responsive and punctual with strong time management skills
• Ethical, responsible, and professional behavior
• Innovative mindset with a willingness to experiment with new content strategies

“WOW!” SKILLS:

• Experience managing high-growth social media accounts with a large following
• Background in video production, editing, or graphic design for digital content
• On-camera experience for social media, including TikTok, Instagram Reels, or live streams
• Knowledge of influencer marketing and experience collaborating with digital creators
• Familiarity with campus culture, student engagement, and youth activism strategies
• Ability to launch viral campaigns and execute real-time content strategies
• Strong storytelling skills with a talent for crafting compelling narratives
• Previous involvement with TPUSA or conservative digital media
• Expertise in social media advertising and paid promotion strategies

All applicants will be subject to a background check and would be required to sign an NDA for employment

Please note that wages posted on third-party sites such as Indeed are auto-generated and are not accurate.

Employees are required to have a valid driver's license, a reliable mode of transportation, and proof of insurance when applicable.