Toyota Digital Sales Performance Manager

Are you the person who sees opportunity in the data? Who knows how to turn a lead into an appointment, a database into a sales pipeline, and a CRM into a true performance tool?

Walser Toyota Bloomington is looking for a Digital Sales Performance Manager to help drive results across one of Walser Automotive Group’s largest and highest-volume operations.

This is more than managing leads or running reports. You’ll sit at the intersection of sales, technology, data, process, and people—partnering directly with dealership leadership to identify opportunities, improve conversion, coach performance, and generate incremental business.

And you’ll do it at an operation with serious scale.

The performance—and recognition—speak for themselves:

• 7,000+ vehicles sold annually for the past 7 consecutive years

• Toyota Board of Governors Award Winner – 3 consecutive years (2023, 2024 & 2025)

• President’s Award for Customer First – 7 consecutive years

• Customer First Advisory Board Winner – recognizing the Top 50 Toyota dealerships nationally for excellence in service, parts, and customer satisfaction

• World-class, state-of-the-art facility

• Prime Bloomington location in the center of the Twin Cities

At this volume, digital performance matters.

You’ll have the opportunity to influence thousands of customer interactions, maximize a robust customer database, improve lead conversion, uncover sales and acquisition opportunities, and help our sales team perform at an even higher level.

Performance-based incentive opportunity gives you the ability to directly impact your earning potential through results.

This role is built for someone who loves the combination of sales, technology, analytics, process, and coaching.

You may be a:

• Digital Sales or BDC leader ready for a larger platform
• Automotive sales professional who excels with CRM, lead management, and follow-up
• Sales Team Lead or Assistant Manager who loves coaching performance
• CRM or database power user who knows how to turn customer data into opportunities
• Results-driven sales professional who is naturally analytical, tech-savvy, and process-oriented

If you’re someone who looks at a sales funnel and immediately starts thinking about response time, follow-up, appointments, conversion, lost opportunities, and what we could do better, we want to meet you.

As our Digital Sales Performance Manager, you’ll help connect customer data, digital opportunities, technology, and sales execution to drive measurable dealership performance.

• Establish and continuously improve best practices for digital lead handling
• Monitor incoming digital opportunities and ensure leads are distributed equitably and acted on quickly
• Identify gaps in response, follow-up, appointment setting, and conversion
• Adapt digital sales strategies as customer behavior and business needs evolve
• Drive incremental sales, service, and vehicle acquisition opportunities through proactive outreach

• Serve as an expert user of DriveCentric CRM and AutoAlert
• Manage CRM business rules, plans, lead sources, system maintenance, and user management
• Manage monthly and ad hoc database and equity-mining campaigns
• Leverage customer and vehicle data to uncover new sales and acquisition opportunities
• Create and manage daily, weekly, and monthly reporting across key performance metrics
• Translate data into clear, actionable recommendations for dealership leadership

• Partner closely with the General Manager and Sales Managers to identify performance opportunities across the sales team
• Coach Customer Specialists on lead management, follow-up, work plans, and digital sales best practices
• Identify underperformance through data and help create actionable improvement plans
• Assist managers and sales staff with work plans to ensure quality, consistency, and completion
• Create accountability around digital opportunities from initial customer inquiry through appointment and sale

• Implement and manage a daily service-to-sales process
• Develop database campaigns designed to re-engage existing and unsold customers
• Use equity-mining technology to identify customers with potential upgrade, trade, or acquisition opportunities
• Partner across Sales and Service to turn customer relationships into incremental opportunities

• Proven success in sales, digital sales, CRM management, lead management, or data-driven performance
• Automotive dealership experience strongly preferred
• Strong sales and customer service instincts
• Confidence working with technology, CRM platforms, reporting, and performance data
• Ability to analyze metrics and turn insights into action
• Strong coaching, influencing, and relationship-building skills
• Excellent verbal and written communication
• High level of organization, accountability, and attention to detail
• Ability to adapt quickly as technology, customer behavior, and business needs change
• Professional, positive, solutions-oriented approach
• Must be at least 18 years of age
• Valid driver’s license with an acceptable driving record

What’s In It For You?

• Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away

• Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.

• Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.

• Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.

• Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.

• Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.

• Employee Discounts: Enjoy exclusive employee discounts across products and services.

• Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.

• Community Involvement Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.

• Employee Assistance Program (EAP) – Support for personal and professional challenges
• Referral Program – Earn referral bonuses for referring talented candidates

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.