Be an Early Applicant
Everyone deserves a home they love. We help make the search simple.
The Role
Create original on-camera short-form TikTok content and manage community engagement. Film and edit using creator-first tools, write hooks/scripts, participate in trends/duets, and help shape the brand�voice across social.
Summary Generated by Built In
Contract | 20-30 hrs/week | $50/hour | Remote (U.S.)
About the Role
Apartment List is building a bold, renter-first social presence — and TikTok is where we're going all in.
We're taking big creative swings on organic social: developing original series, experimenting with new formats, and showing up with a real point of view about renting, city life, and the realities people actually face. Social isn't an afterthought here. It's a core brand channel, and we’re investing in it accordingly.
We're looking for a TikTok-native content creator who can do two things really well: make scroll-stopping content and show up in comments like a real person. You'll be the face and voice of Apartment List on TikTok, working closely with our Social Lead to shape what renter content looks and sounds like on the platform.
If you've spent more time studying TikTok than any algorithm could explain: this role is for you.
What You'll Do
- Be an integral part of our organic, B2C social team
- Create original, on-camera short-form video content built specifically for TikTok (and cross-posting where it makes sense)
- Own TikTok community management: responding to comments, engaging with creators, participating in trends and duets/stitches in a way that feels human, not corporate
- Stay ahead of TikTok trends, sounds, and formats — and have strong opinions about which ones are worth our time
- Write your own hooks and scripts optimized for the first 3 seconds
- Film and edit content using creator-first tools (CapCut, in-app editors, etc.)
- Contribute ideas that help us evolve our voice, tone, and creative approach across all social channels
Who You Are
You’re deeply creative, comfortable on camera, and excited by the idea of helping define a
brand’s social presence—not just participating in it.
You might be a great fit if:
- You have 2+ years creating short-form organic social video, either for yourself, a brand, or both
- You have a portfolio or active social presence that shows your on-camera style and creative POV
- You're genuinely fluent in TikTok culture — the pacing, the humor, the unspoken rules, and what makes content feel human, not overly polished or “brand-y”
- You understand the difference between trend-chasing and trend-discernment
- You love experimenting with new formats and aren’t afraid to try something bold
- You understand how to balance humor, clarity, and credibility
- You can take a creative direction and elevate it with your own ideas
- You think community management is actually fun, not a chore
Tools & Skills
- Strong on-camera presence and storytelling instincts
- Experience with short-form video editing tools (CapCut, platform-native tools, Canva, etc.)
- Ability to self-shoot content (phone is great—this is about ideas and execution, not production value)
- A sharp eye for what makes content scroll-stopping
How to Apply
Please include:
- A link to your social media portfolio where we can see your on-camera work
- What's a brand you think is actually doing TikTok right — and what are they getting that most brands miss?
- What's a trend you jumped on early — and one you deliberately skipped? What was the call?
Skills Required
- 2+ years creating short-form organic social video
- Portfolio or active social presence showing on-camera work
- Fluency in TikTok culture, pacing, humor, and formats
- Experience with short-form video editing tools (CapCut, TikTok in-app editor, Canva)
- Strong on-camera presence and storytelling instincts
- Ability to self-shoot content (phone acceptable)
- Community management: responding to comments and engaging authentically
- Ability to write hooks and short scripts optimized for the first 3 seconds
- Comfortable taking creative direction and contributing original ideas
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
For us, renting is personal — we’re a company built by renters for renters. We’re here to deliver renters a home they love at the value they deserve. Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — we’re here to find them their perfect apartment match. We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living. Home is a feeling everyone should own, and we’re on a mission to help renters find it.
Why Work With Us
Want a job that makes a difference? There are over 100 million renters in the US, and at Apartment List, we strive every day to remove the hassle from renting and make the process better for every single one of them. Together, we can change the narrative around what it means to be a renter.
Gallery
.png)
