- Channel management: Own the organic TikTok channel end-to-end, including programming, publishing cadence, channel hygiene, and day-to-day channel health.
- Trend mining: Stay ahead of platform features, algorithm shifts, competitor activity, internet culture, trends, and formats; identify relevant opportunities early and turn insight into published content at speed.
- Creative standards: Set and uphold a recognizable standard for channel voice, art direction, storytelling, humor, hooks, pacing, captions, sound, and recurring formats.
- Talent direction: Be a confident on-camera presence when the idea calls for it, and direct employees and Linker partners to deliver natural, compelling performances.
- Creative development and production: Lead each post from insight and concept through brief, script, shoot, edit, packaging, publishing, and final quality control, balancing speed with craft.
- Project management: Build and run the operating system behind the channel, including the content calendar, briefs, schedules, budgets, UGC asset delivery & content rights, and internal production workflows.
- Performance and optimization: Turn channel performance and audience insights into clear creative actions.
- Cross-functional partnership: Work closely with Creator, Product Marketing, and Growth Teams to align priorities, unlock contributors, and identify organic winners for amplification.
- 3-5 years growing an organic TikTok channel or running a high-volume short-form video program for a brand, agency, or your own audience.
- A portfolio that proves both craft and impact: work you personally concepted, produced, filmed, directed, or edited, plus examples of accounts you grew or posts that outperformed and why.
- The range to operate as strategist and maker: you can set the plan, manage a high-volume pipeline, make the work, and learn from the results.
- Expert-level short-form production and editing skills in CapCut, Premiere, or equivalent tools, with the ability to move quickly using a lean, mobile-first setup.
- Deep TikTok fluency across culture, platform mechanics, features, algorithms, trends, distribution, retention, community behavior, and organic growth.
- A strong creative point of view and sharp visual taste, with the ability to translate brand and product stories into content people want to watch, not advertisements.
- Experience appearing on camera or directing talent, plus experience sourcing and managing creators, influencers, or UGC partners through briefs and deliverables.
- Cultural judgment and a test-and-learn mindset: you know what matters, when a trend fits, and how analytics and AI-enabled workflows can sharpen the next idea.
Skills Required
- 3-5 years growing an organic TikTok channel or running a high-volume short-form video program
- Portfolio demonstrating personally concepted, produced, filmed, directed, or edited work
- Portfolio examples showing account growth or high-performing posts and the reasons for their performance
- Ability to operate as both a content strategist and hands-on creator
- Expert-level short-form production and editing skills in CapCut, Premiere, or equivalent tools
- Deep knowledge of TikTok culture, platform mechanics, features, algorithms, trends, distribution, retention, community behavior, and organic growth
- Strong creative point of view and visual taste
- Experience appearing on camera or directing talent
- Experience sourcing and managing creators, influencers, or UGC partners through briefs and deliverables
- Cultural judgment and a test-and-learn mindset
- Ability to use analytics and AI-enabled workflows to improve content development
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
Linktree Insights
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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