Thesis project: The evolution of design customer value and product management in the age of AI
Husqvarna Group, a global leader in outdoor power products, invites you to join our 150 people strong Digital Products & Innovation team for a bachelor or master thesis project. We are a world-class digital product organization dedicated to creating innovative digital services that enhance our customer's and partner’s digital experience.
Our empowered product teams value customer focus, collaboration, and craftsmanship. We're an empowered and diverse group that takes pride in shaping our own ways of working.
The Challenge
Digital product development is undergoing a dramatic transformation. Traditional product discovery is being augmented by AI-powered design and prototype tools automated research platforms that synthesizes customer data, predicts behaviors, and generates design variations at unprecedented speed.
Meanwhile, new value creation patterns are emerging: adaptive interfaces, AI-assisted user journeys, and predictive experiences that anticipate customer needs. These technologies transform not just how we work, but what products we can imagine and deliver.
We're looking for students to explore this new landscape. Your research will help us understand how to accelerate product discovery, enable innovative design patterns, and create meaningful experiences for our customers—whether they're consumers, professionals, or channel partners.
Proper area of education
Bachelor or Master in Product Management, Business Development, Design or any other relevant field
Possible research directions
We're open to exploring a range of topics. You will collaborate with our team to define the final research question based on your interests and our business needs. Some potential areas include:
- AI as Creative Co-Pilot: Transforming product discovery workflows and explore how generative AI tools reshape the product discovery process - from instant prototyping with user validation and code generation to market analysis and visualization. Investigate the optimal balance between AI assistance and human creativity in delivering customer value.
- Dynamic UX for AI: Designing Interfaces That Harness LLM Capabilities - Research how to create effective user interfaces that combine the conversational flexibility of Large Language Models with the clarity of visual interaction patterns. Develop guidelines for when to use chat-based interaction versus more visual, pattern-driven interfaces.
- AI Readiness in Product Discovery: Knowing When and How to Implement AI Solutions. Develop a framework for identifying opportunities where AI can meaningfully enhance digital products versus where traditional approaches remain superior. Include assessment criteria for technical feasibility, user acceptance, and error tolerance thresholds in AI-powered features.
Additional ideas around messuring business impact of current digital services:
- Measure business impact of Fleet management for professional users: Quantifying Value Creation for Professional Customers Analyze how fleet management services transform professionals operations and develop models to calculate return on investment. Focus on identifying key value drivers and creating measurement frameworks for B2B digital services.
- Measure the business impact and service development with Uptime Center: How are the dealers changing their service offer to the professional customers with the help of Uptime Center? What are the biggest value drivers for the dealer, the professional customer and Husqvarna.
By conducting your thesis at Husqvarna Group, you will:
- Work alongside a diverse team of skilled professionals in a modern digital product organization.
- Explore new areas both in value creation and product discovery process.
- Work itterativly and validate findings with customer or user minimum twice
- Contribute to redefining the future of product discovery in a global industry leader.
How to apply
Please send in your application with CV and cover letter no later than November 24th. Due to GDPR, we do not accept applications by email.
Are you ready to help us shape the future of customer value and digital product development? If you're passionate about innovation and want to explore the intersection of design, customer value and business value, we'd love to hear from you.
Read about Husqvarna Group here:
https://www.husqvarnagroup.com/
Husqvarna Group is a world-leading producer of outdoor power products for garden, park and forest care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers.
The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under the main brands Husqvarna & Gardena that serve professionals in more than 140 countries. The Group has around 12,000 employees in 40 countries.
Last date to apply:
23 November 2025Top Skills
What We Do
Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Sustainability is integrated into our business. Creating a strong company fit for the future demands the ingenuity and courage of our people, forward-thinking leadership in our organization and the insights of our strategic partners.
Working at our company means being part of our long and proud history. More than 330 years of innovation has shaped the company and contributed to the passion that drives our employees and the company forward. The Group has grown and now includes 14,400 employees in 40 countries and our products are sold in 100 countries under brands such as Husqvarna, Gardena, Flymo and Orbit Irrigation. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers and garden irrigation.
With our passion for innovation we continue to shape great experiences!
Do you want to be part of Husqvarna Group and pursue a challenging career in an international environment? Read about our job openings and trainee programs here: husqvarnagroup.com/career
