Therapy Area Specialist: Neurology & Covid-19 - North West England

Therapy Area Specialist: Neurology & Covid-19 - North West England
ROLE SUMMARY
The Therapy Area Specialist (TAS) role within Primary Care Business Unit is a promotional, customer‑facing position responsible for driving excellence in customer engagement, disease education and brand execution across Neurology (Migraine) and COVID treatment pathways. The TAS partners with a broad range of NHS stakeholders-including GPs, pharmacists, PCN leaders, community services and secondary care clinicians-to improve pathway understanding, support appropriate treatment adoption and optimise patient outcomes. Through strong clinical knowledge, insight‑led conversations and compliant promotion, the TAS aims to maximise uptake of medicines in-line with local priorities while delivering agreed business unit KPIs
ROLE RESPONSIBILITIES

• Demonstrate sustained in-depth disease, brand and environmental knowledge (patient pathway, stakeholder mapping) to deliver impactful In Call Effectiveness to maximise the value and uptake of our medicines, outcomes and ROI
• Targeted Customer Engagement of key individual stakeholders and organisations across the patient pathway, in order to secure optimal patient access within the local NHS system, based upon the value of our medicines
• Develop Key Clinical Experts to advocate the value of and, maximise the appropriate use of our medicines and benefits for patients
• Account planning & prioritisation; Work with Healthcare Partnership Manager to demonstrate excellence in prioritisation, development & execution of best in class account plans in collaboration with cross functional team to deliver impactful strategies that accelerate value for Pfizer, Health and Care Systems and Patients
• Budget Management - Manage Territory and Project budget and ensure that any over or under spend is highlighted in a timely manner to Commercial Manager (CM) to allow resource reallocation.
• Operate with a Digital First multichannel mindset, demonstrating high capability and deployment of digital technology and channels, to further enhance customer experience, maximise colleague efficiency and ensure optimal patient access to our medicines
• Role model living our Purpose, Values & Behaviours to ensure that our Culture is diverse & inclusive where everyone can thrive. A growth orientated mindset demonstrating Courageous thinking, thoughtful risk taking & aspirational goal setting
• Cross Functional Working - Demonstrate effective working relationship with Commercial Manager CM, Healthcare partnership Manager HPM, Clinical Effectiveness Consultant and Marketing colleagues on specific engagements and projects.
• Deliver Performance with Integrity; Operate with a strong commitment and adherence to the ABPI Code of Practice and Pfizer policies and procedures.

BASIC QUALIFICATIONS & EXPERIENCE

• Graduate or Equivalent (ideally Life Sciences).
• Must have gained the ABPI Medical Representative's Exam (or equivalent) within first two years of employment as a representative. Representatives new to the pharmaceutical industry, must take an appropriate exam within their first year of employment as a representative.
• Fully conversant with requirements of ABPI Code of Practice.
• Where access to customer groups have certain entry requirements e.g. credentialling, colleague would be required to comply with these as necessary to fulfil their role.
• UK pharmaceutical industry experience.
• Effective working knowledge of NHS structures and the inter-dependencies between Health and Care systems and service providers, across primary care and secondary care.
• Advanced selling skills and ability to critically appraise & present clinical and real world data with impact.
• Experience in building long term customer relationships and advocacy development.
• Promote ongoing learning agility and Continuous Professional Development for self and others, demonstrating a growth mindset.
• Role model Pfizer values and behaviours to ensure our culture is diverse and inclusive.
• Driving license.

PREFERRED EXPERIENCE AND QUALIFICATIONS
• Digital Affinity with multichannel offerings and virtual engagement excellence
• Business planning skills - understanding of operational planning process
• Previous experience in a secondary care specialty environment.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
• Remote worker
• The role and customer facing activity will be a mix of face to face & remote working based on customer preference & business need
• Occasional night away from home will be required
OTHER INFORMATION
This role includes the opportunity for promotion to a Senior Grade if promotion eligibility criteria is met (see field promotion criteria guidance). The additional expectations of a Senior are summarised as;
1. Is sought out by colleagues as a subject matter/role expert for support and guidance as a result of their sustained high level of performance and expertise
2. Supports colleague and peer development as a coach/mentor
3. Demonstrates additional proactive Leadership at a Regional/National level (projects/initiatives/meetings) to impact National performance
4. With a solution focused growth mindset, consistently seeks new opportunities to drive continuous improvement of internal processes and external customer engagement
Works cross functionally within BU and across One Pfizer to align and share best practice to deliver on our purpose
ORGANISATIONAL RELATIONSHIPS
Reports to Commercial Manager
Internal: Healthcare Partnership Manager, Clinical Effective Consultant, Therapy Area Specialists , Brand Marketing & Medical colleagues
External: A range of health care professions specific to therapy area and brands
RESOURCES MANAGED
Territory or Region Customer Investment Spend Budget
Supervision: This role does not have any direct reports
Work Location Assignment: Remote - Field Based
The closing deadline for applications is April 19th.
All applicants must have the relevant authorisation to live and work in the UK.
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
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