WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
The Sr Marketing manager will be a part of the Theatrical Marketing team coordinating campaigns to support Crunchyroll’s theatrical marketing slate. From initial ideation to full execution, our strategies are key to driving awareness, expanding our box office reach, and amplifying Crunchyroll’s brand across the globe
As a key member of this team, reporting directly to the Marketing Director for Spanish-speaking Latin America, you'll play a pivotal role in managing theatrical marketing campaigns tailored specifically for this vibrant market. You’ll create impactful strategies that boost awareness, drive ticket sales, and execute theatrical campaigns across traditional, digital, and emerging platforms.
This is a hybrid position. Employees are expected to work from the office 2 set days a week.
About you:
We’re seeking someone with deep expertise in Latin America, who thrives in collaborative environments and has a passion for delivering results.
- 8+ years of marketing experience in the LATAM/Mexico region, with at least 1 year in the entertainment industry in Spanish-speaking Latin America.
- Experience in managing marketing plans, timelines, and budgets uniquely suited for the Latin American market.
- A creative mindset with the ability to drive strategic decisions that resonate with Spanish-speaking audiences.
- Strong stakeholder management skills, with a deep understanding of the cultural and market nuances of Latin America.
A day in the life of our Sr. Marketing Manager:
- Collaborate with the Sony Pictures LATAM team to shape and implement release strategies, ensuring that all tactics are aligned for success in the Spanish-speaking Latin American market.
- Lead and coordinate theatrical marketing campaigns, covering campaign preparation, creative asset management, project oversight, venue selection, and media optimization to maximize reach and conversion.
- Manage budgets and timelines effectively, keeping all relevant stakeholders informed of any changes while ensuring deliverables are met, specifically tailored to the Spanish-speaking LATAM region.
- Partner with cross-functional teams to plan and execute campaigns across various channels, including TV, out-of-home (OOH), and paid media, with a strong focus on Anime fans in Latin America.
- Foster collaboration between Crunchyroll’s global theatrical marketing team and Sony Pictures Latin America, ensuring alignment across all stages of the campaign, from production to trailer launches and asset distribution.
- Create and update theatrical reports that highlight key campaign outcomes and box office performance for the Spanish-speaking Latin American market.
- Work closely with internal teams such as brand, publicity, research, data, and partnerships to gather insights and shape strategy, ensuring the best possible results for the region.
- Stay informed on theatrical and competitive market trends within Latin America, using those insights to fine-tune campaign strategies.
Benefits: Mexico City Office
- Competitive benefits are provided in accordance with the industry.
#LifeAtCrunchyroll
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
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Service. We serve our community with humility, enabling joy and belonging for others.
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Kaizen. We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
