Thailand Foods CMI and Innovation Lead

Position: Thailand Foods CMI and Innovation Lead

Location: Bangkok, Thailand

Core Responsibilities:

• Business Partnering – The role business partners the Marketing Director for Foods and their teams, as well as the GREATER ASIA Regional team. This is a core role partnering the Country Category Business Team (CCBT) and GREATER ASIA Regional Innovation Hub for Foods.

• Guide and support portfolio strategy for the Foods business in Thailand.

• Guide and support Core Renovation and Innovation for the Foods business across GREATER ASIA.

• Guide business on where and how to win with

  • Strong focus on Category & Market Understanding

  • Strong focus on Channel & Shopping Insights to bring together a holistic view

• Lead the Full cycle of Insight roadmap for Content & Mix Creation

  • Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).

  • Innovation development for both local innovations and regional innovations

• Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:

  • Partner with Analytics to understand ROI drivers of the market/category

  • Partner with the media agency/media team to understand campaign/brand performance/drivers

  • Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs

• Guide on country communication strategy – media mix and asset quality & channel allocation process.

• Be the voice of consumer and guide fact-based decision making at the CCBT

Should be able to: (capabilities)

• Represent and lead CMI agenda at CCBT’s/ relevant forums: Know the facts and present these meaningfully with recommendations

• Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these

• Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.

• Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.

• Extract, analyze and interpret and synthesize (multiple sources) into a clear and compelling story that drives action – for ad hoc projects or regular business processes.

• Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.

• Lead/support regional Foods workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting

To Succeed in This Role:

• Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.

• Be comfortable working as part of a virtual and highly global engagement team and driving external orientation.

• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.

• Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.

• Ability to manage multiple projects in a fast-paced environment and priorities workload as requests will likely be more than resources allow.

• A team player: accountable, open minded who likes to work in rapid and agile way

• Good Academic Credentials, Digital Skills and Numeracy.

A CMI Lead will require:

• At least 8+ year Market Research experience (CMI experience is advantageous)

• Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities

• Strong communication and presenting skills to present internally & externally

• Good understanding of market research

• Interest in human behavior / psychology and neuroscience

• Able to lead big projects

• Good analytical skills

• Leadership skills and potential to grow as a leader

• Experience in media and/or communication insight research is a prerequisite

• Good understanding of online and offline media landscape

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.