TfL Fastflow Media Value Lead
Your Role: TfL Fastflow Value Lead
You will lead the day-to-day delivery of TfL’s Fastflow media-value arrangement across TfL Rail and Bus. Reporting to the Outdoor Product Director, you will be the central link between clients, TfL and Global teams, ensuring activity is accurately tracked, correctly booked and delivered on time.
It is the Outdoor Product team’s collective responsibility to improve the commercial, operational and procedural outputs to deliver against Global Outdoor’s business requirements. The Product team is responsible for collectively devising strategy across Global’s Outdoor products and ensuring effective implementation of these strategies. We achieve this by acting as the core conduit between all relevant departments, maintaining a holistic view of each Product’s strategy and the wider Commercial Outdoor Vision, Mission and Purpose.
Key Responsibilities
As a Fastflow Media Value Lead at Global, you will:
- Own Fastflow tracking and value management: Maintain an accurate live tracker of booked and remaining value, including media, production and posting costs. Reconcile figures with Wavemaker, identify opportunities to maximise the allocation, and flag risks early.
- Coordinate campaign delivery: Confirm availability and delivery across sites, dates and formats. Work with Outdoor Projects & Service, Commercial Ad Ops, Outdoor Planning and Production/Posting teams to resolve issues and keep campaigns moving.
- Lead the Wavemaker relationship: Act as the trusted first point of contact for requests, queries and problem-solving. Shape requests into clear, deliverable activity and provide servicing, campaign photography and post-campaign analysis where required.
- Drive planning and governance: Chair the weekly Fastflow status meeting and set clear agendas and actions. Organise quarterly planning sessions linked to GPF and an annual creative session, bringing together relevant departments to develop practical ideas.
- Maintain the arrangement: Keep Fastflow terms and conditions current as costs and processes change. Use sound judgement on requests and escalate decisions requiring senior or contractual input.
- Wider TfL Involvement: Support the wider Product team on TfL related initiatives to ensure our contract promises are met, and we continue to maximise the commercial value of the estate.
What You’ll Love About This Role
Think Big: Help TfL make the most of a significant media allocation to support campaigns that matter to London.
Own It: Take responsibility for accurate tracking, clear processes and dependable campaign delivery.
Keep it Simple: Bring clarity to complex requests, competing priorities and operational detail.
Better Together: Build trusted relationships across TfL, Wavemaker and Global’s specialist teams.
What Success Looks Like
In your first few months, you’ll have:
- Built a strong understanding of Fastflow, TfL’s advertising environment and Global’s delivery processes.
- Established an accurate, reconciled tracker that gives all parties confidence in the available value.
- Developed effective working relationships with Wavemaker, TfL and internal delivery teams.
- Led weekly meetings that produce clear decisions, actions and momentum.
- Supported well-planned, deliverable campaigns and identified risks or opportunities early.
What You’ll Need
- Outdoor media knowledge: An understanding of, or ability to quickly learn, Outdoor media, TfL environments and Global’s booking, production and posting processes.
- Financial and operational accuracy: Confidence managing detailed trackers, reconciling information and handling media-value, production and posting costs.
- Stakeholder management: Experience managing agency or client relationships, ideally within media, advertising or campaign delivery.
- Planning and problem-solving: Ability to spot issues early, coordinate solutions across teams and manage changing priorities.
- Organisation and communication: Strong attention to detail, clear communication and experience leading recurring meetings and planning cycles.
Skills Required
- Understanding of outdoor media, TfL environments, and booking, production, and posting processes, or the ability to learn them quickly
- Confidence managing detailed trackers and reconciling media-value, production, and posting costs
- Experience managing agency or client relationships
- Ability to identify issues, coordinate solutions, and manage changing priorities
- Strong organization, attention to detail, communication, and meeting leadership skills
- Experience in media, advertising, or campaign delivery
Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Global and has not been reviewed or approved by Global.
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Leave & Time Off Breadth — 25 days’ annual leave plus an extra work‑anniversary day, with the option to buy up to five additional days, points to broad time‑off flexibility. Enhanced family and accessibility leave further expand coverage.
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Healthcare Strength — Access to a 24/7 virtual GP, health and dental discount programs, long‑term sickness insurance, and life assurance at 4x salary indicate robust health protection. Free Headspace membership and nutrition coaching complement the core offering.
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Wellbeing & Lifestyle Benefits — Discounted gym memberships, cashback benefits, discounted travel insurance, and access to company‑sponsored music events contribute lifestyle value. Feedback suggests these extras add to a fun, wellbeing‑oriented culture.
Global Insights
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
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