Location: Calgary or Edmonton, Alberta
Reports to: VP of Sales
Compensation: Competitive base salary + bonus structure
Position Overview
We are seeking a results-driven Territory Sales Representative to own and grow a defined market through direct, in-person engagement with retail partners.
This role is responsible for driving distribution, visibility, and share across convenience, gas, dispensary, and specialty retail channels. The successful candidate will operate with a high degree of autonomy, managing their territory as a business — balancing relationship management, execution excellence, and new business development.
This is an ideal role for a sales professional who thrives in the field, builds strong retail relationships, and consistently delivers measurable commercial results. Regular inter-provincial travel is required for this role.
Key Responsibilities
- Territory Ownership & Growth – Own all accounts within the assigned territory, delivering against volume, distribution, and share targets. Identify and secure new distribution opportunities and execute a clear territory plan aligned to company growth objectives.
- In-Field Execution Excellence – Maintain consistent in-person coverage to ensure strong visibility, product placement, and in-store execution. Secure and optimize shelf space and ensure all accounts meet standards across availability, compliance, and presentation.
- Relationship Management – Build and develop relationships with store owners, managers, and staff. Position the company’s brands as a preferred partner through strong service and execution, and deliver product education to support sell-through.
- Selling & Commercial Impact – Drive sell-in and sell-through through effective promotion execution, pricing, and product knowledge. Leverage marketing programs and local opportunities to increase brand visibility and grow SKU penetration.
- Pipeline & New Business Development – Identify, target, and convert new accounts within the territory. Build a pipeline of opportunities and support local activations, events, and sponsorship opportunities where relevant.
- Planning & Self-Management – Plan and manage schedules to maximize coverage and impact. Maintain accurate CRM tracking of account activity and manage budgets and expenses in line with company guidelines.
- 3–5+ years of experience in field sales, territory management, or B2B sales
- Proven ability to deliver against sales targets in a retail-driven environment
- Strong commercial instincts and ability to identify growth opportunities
- Highly self-motivated with strong time and territory management skills
- Strong communication and relationship-building abilities
- Experience in regulated or adjacent industries is an asset
- Comfortable using CRM systems and sales tools
- Valid driver’s license with a clean driving record
- Able to lift and transport product (up to ~40 lbs)
Turning Point Brands Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, eCommerce, and regulated markets. We operate with a builder mindset — low on politics, high on ownership. People are trusted to take initiative, move quickly, and deliver results.
This role offers the opportunity to take full ownership of a territory, drive meaningful growth, and build something that matters within a high-performance, respectful environment.
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What We Do
Turning Point Brands, Inc. (NYSE: TPB) is a leading, manufacturer, marketer and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker’s® (looseleaf chew and moist snuff) along with our distribution platforms (VaporBeast®, VaporFi® and Direct Vapor®) in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms such as www.zigzag.com. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position. The world-famous Zig-Zag® brand has a proud heritage of leadership dating to 1879. Zig-Zag® is the leading premium paper in both the U.S. and Canada. Over the past decade, Zig-Zag® has successfully expanded its consumer base into new product categories such as cigar wraps, hemp paper and paper cones. In 2022, we entered into an exclusive distribution agreement for CLIPPER® lighters (the world's leading reusable lighter) in the U.S. and Canada. The Stoker’s® brand has a proud heritage dating to 1940. Stoker’s competes in the chewing tobacco segment, where it has grown to the #1 position, and in the moist snuff segment, where it remains one of the fastest-growing brands. The portfolio also includes Beech-Nut®, launched in 1897, and a diverse collection of other chewing tobacco brands that offer a variety of consumer choices and tastes. Our NewGen vapor portfolio includes our B2B (Vapor Beast®), B2C (International Vapor Group®) vape distribution platforms.
