Territory Sales Manager

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America. 

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. 

In our mission-driven growth journey to Do Some Good for Animals and the Planet, we're seeking an exceptional Territory Sales Manager to help expand our brand across Michigan, Ohio, Kentucky and Pittsburgh, PA. Reporting to the Director of Sales – Central Region, you'll play a crucial role in driving growth, building relationships, and advocating for Open Farm. Past experience in the pet industry and/or as a Territory Sales Manager is a plus!

How you’ll Make An Impact: (If this looks enticing, click “Apply”!)

• Sales Optimization:
• Sales Target Achievement - Meeting or exceeding sales targets for your assigned territory. This involves developing and executing sales strategies to drive revenue growth.
• Forecasting and Planning - Developing sales forecasts and strategies for the territory based on historical data, market trends, and customer insights. This helps in aligning sales activities with overall company goals
• Budget Management - Responsible for managing budgets related to sales activities, including expenses for travel, sales promotions, and customer engagements.




• Customer Focus:
• Develop existing and new client relationships within the territory, to serve as a strategic partner
• Customer Relationship Management - Building and maintaining strong relationships with distributors, retailers, and other key stakeholders in the pet food supply chain. This includes regular store visits and frequent communication to understand their needs and provide appropriate solutions.
• Product & Brand Training and Support - Providing training and support to distributors and retailers on product features, benefits, and selling techniques. Ensuring that they have the necessary knowledge and tools to effectively promote and sell Open Farm products.
• Problem Solving - Addressing customer issues and resolving complaints promptly and effectively. This requires good communication skills and the ability to collaborate with internal teams to find solutions




• Business Development/Operations:
• New Business Development - Actively seek out new business opportunities by identifying potential customers and partnerships within the territory. This could involve prospecting, cold calling, and networking.
• Promotions and Marketing - Working closely with marketing team to execute promotional campaigns, product launches, and other marketing activities within the territory. This may include organizing events, trade shows, and demonstrations
• Market Analysis and Reporting - Monitoring market & industry trends, competitor activities, and customer feedback to provide insights and recommendations. Regularly reporting sales results, market conditions, and customer feedback to management.
• Compliance and Ethics - Ensuring that all sales and marketing activities comply with company policies, industry regulations, and ethical standards.

We’re Excited About You Because

• Ideal candidate would be a combination of skills, experience, and personal qualifications including but not limited to-
• Ability to develop and execute territory sales strategies to achieve a sales target
• Abiltiy to analyze data to drive strategic plans
• Ability to work independently as well as in a team environment
• An outgoing personality with excellent people skills
• Strong ability to relate and effectively build relationships with people
• 3+ years working experience in related field
• Excellent organizational skills, and the ability to manage multiple priorities
• Comfortable working in a fast-paced, entrepreneurial environment
• Proactive and positive attitude
• Valid driver's license
• Passion for Pets and the Planet
• Proficiency in basic Excel and PowerPoint; experience with sales reporting systems

A Few Of Our Best Benefits

• The opportunity to grow, develop and make a mission driven, dynamic, and fast-growing company with people who are thoughtful and passionate about work and community
• Market-competitive compensation
• Comprehensive healthcare coverage and competitive 401K plans with company match
• Annual wellness stipend
• Discounted food for your furry family members
• Remote work opportunity based in Michigan or Ohio.

Our Values

We Raise the Bar | We Open the Barn Doors | We Dream Big | We Graze Lightly | We Are Customer Obsessed | We Are ONE Team 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.