Territory Sales Executives

About WATU 

Watu is the leading asset finance company in Africa, committed to unlocking economic potential across Africa. With a firm belief that everyone deserves access to tools that enable mobility and productivity, we have empowered over 100,000 people in Sierra Leone and continue to expand across the Country.

As part of our strategic growth in Sierra Leone, we launched Watu Simu, a smartphone-financing solution designed to support aspiring entrepreneurs and low-income earners.
 

Role Summary

The Territorial Sales Executive (TSE) will be accountable for driving sales performance and operational excellence within an assigned territory. The role requires a hands-on leader with strong commercial acumen, field experience, and the ability to build and maintain high-performing teams and dealer networks. This is a critical role in ensuring the successful market penetration of our smartphone-financing product.

Key Responsibilities 

• Grow, expand, and manage a dealer network for smartphone financing in your designated region.
• Lead the recruitment, training, and supervision of front officers to support customer acquisition and in-store financing.
• Implement trade campaigns, local promotions, and dealer incentives that align with regional sales targets.
• Monitor market dynamics, including customer trends and competitor activity, to refine strategies.
• Conduct regular field visits to dealers and customers to assess performance and maintain quality standards.
• Ensure compliance with internal processes, credit policies, and risk controls.
• Generate regular reports highlighting key metrics, performance trends, and improvement opportunities.

Required Qualifications

• A university degree in Business Administration, Marketing & Sales, Operations, Finance, or a related discipline.
• At least five years of demonstrable experience in sales, trade development, or distribution management, preferably in the telecommunications, FMCG,  fintech, or consumer electronics space.
• Strong understanding of dealer network operations and point-of-sale operations.
• Capable of managing field teams, setting clear expectations, and holding people accountable.
• Analytical and data-driven, with proficiency in Google Sheets, Docs, Slides, and performance dashboards.
• Motorbike riding skills are a strong asset due to the nature of the fieldwork involved.

Desired Competencies

• Self-starter with demonstrated capacity to work independently under tight deadlines.
• Results-oriented mindset, with a proven track record of meeting or exceeding sales targets.
• Ability to coach and motivate a dispersed field team.
• Strong problem-solving skills and attention to detail.
• Cultural sensitivity and adaptability to diverse operating environments.
• Tech-savvy: Proficient in handling Android smartphones, including setting up new devices, troubleshooting software issues, 
• Navigating system settings and assisting customers with Watu app installations and updates.

Working Conditions

• Field travel covers up to 75% of the work schedule, including regular visits to dealers and remote outreach points.
• Office-based activities 25% for reporting, strategy meetings and training sessions.
• Standard Sierra Leone work week with occasional weekend or evening travel as required by business needs.

What We Offer

• Competitive salary aligned with experience and performance
• Attractive medical insurance package, including family coverage
• Generous leave allowance and additional employee benefits
• A dynamic and collaborative working environment focused on innovation, scale, and impact
• A chance to be part of a value-driven company with a strong growth trajectory

Advert Closing Date: 17th January 2026