The Territory Manager is a highly driven individual responsible for maximizing sales performance, brand presence, and retail execution across an assigned multi-store territory. This role blends hands-on sales activity, impactful product training, strategic relationship building, and marketplace insights to drive measurable growth for the client partner. Acting as both a sales driver and brand ambassador, the Territory Manager conducts assisted-selling events, empowers retail associates through ongoing training, influences store leadership, and ensures the brand is represented with excellence through merchandising and on-floor engagement.
ResponsibilitiesSales Growth & Territory Impact
Drive sell-through, attach rates, and overall market share across assigned locations.
Execute strategic store visits to review sales results, identify opportunities, and take action to improve performance.
Proactively engage customers through assisted sales, identifying needs and recommending products and solutions.
Lead customer-facing selling events and in-store activations that generate excitement and increase conversion.
Secure additional merchandising placements and incremental brand visibility where possible.
Training & Sales Enablement
Deliver effective product training to retail associates at all levels, both in-store and virtually.
Build product confidence through one-on-one coaching, group sessions, and training blitzes.
Educate associates on selling services and solutions using provided resources and real-world use cases.
Conduct marketplace training with store and district leaders to deepen brand advocacy and knowledge.
Retail Relationship Management
Cultivate strong, trust-based relationships with store managers, department leads, and 3rd-party associates.
Identify and develop in-store brand champions who can influence outcomes in your absence.
Maintain regular communication with retail leadership to align on goals, performance, and promotional priorities.
Represent the client with professionalism while adapting quickly to last-minute requests or schedule shifts.
Market Intelligence & Reporting
Gather and document retail insights, competitive activity, customer feedback, and conditions impacting sales.
Complete daily visit recaps, weekly conference calls, and timely reporting through digital tools.
Share actionable intelligence to improve program strategy and client decision-making.
Event Execution & Brand Presence
Lead assisted-selling events, pop-ups, product demos, and seasonal retail activations.
Set up brand displays and maintain merchandising standards that reflect proper brand representation.
Maximize brand visibility during high-traffic periods (e.g., launches, back-to-school, holidays).
Education & Experience
High School or General Equivalency Exam.
1–2+ years of experience in retail, sales, training, or field marketing; consumer electronics experience preferred.
Knowledge, Skills & Abilities
Strong communicator with the ability to influence retail associates and leaders.
Competitive, results-driven, and comfortable meeting performance targets in a fast-paced environment.
Knowledgeable about current consumer technology trends and products.
Self-directed with excellent organizational skills and the ability to work independently across a multi-store territory.
Proficient with email communication, digital reporting tools, and cloud-based systems.
Must have a smartphone/tablet for daily reporting.
Valid driver’s license, reliable transportation, and ability to travel between store locations.
Who You Are
A relationship builder who earns trust quickly with retail partners.
An engaging trainer who brings products to life for associates and customers.
A self-starter who thrives independently and takes ownership of their territory.
A motivated contributor who enjoys mentoring others and driving measurable results.
A creative problem solver who adapts quickly to changing retail environments.
Skills Required
- High school diploma or GED
- 1-2+ years experience in retail, sales, training, or field marketing
- Consumer electronics experience
- Strong communication and influencing skills
- Proven ability to meet sales targets and work in a fast-paced environment
- Experience delivering product training and coaching retail associates
- Proficient with email communication, digital reporting tools, and cloud-based systems
- Must have a smartphone or tablet for daily reporting
- Valid driver's license and reliable transportation
- Ability to travel between store locations within assigned territory
- Self-directed with strong organizational skills and ability to work independently
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
