Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
About the Team:
At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology, and compassionate service to transform the industry.
Within Honor, the Owned & Operated (O&O) team is at the forefront of this transformation.
The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.
About the Role:
As a Territory Manager and Agency Administrator you will own the growth, day-to-day operations, and P&L performance of your territory within Honor’s Owned & Operated business.
You will be the operational and cultural leader for your market — accountable for delivering consistent service, developing frontline talent, and driving sustainable revenue and hours growth.
This is a hands-on, high-ownership leadership role for a results-driven operator who thrives in fast-paced environments and excels at building, coaching, and motivating teams.
Beyond owning your local territory, you will help shape scalable operating playbooks, test market-led initiatives, and share insights with cross-functional partners to influence how Honor and Home Instead deliver care across O&O markets.
Your work will make a tangible difference in the lives of older adults and their families—and will help shape the next generation of care delivery across the Home Instead network. The ability to run and scale a market is one of the most valuable capabilities within Honor. Leaders who excel in this role are well-positioned to continue to expand the scope of their role within their territory, broader O&O leadership opportunities, and over time, select opportunities across corporate functions or emerging business initiatives.
This role will be a mix of working from home and out in the field in these areas: Punta Gorda; parts of Fort Myers and Lehigh Acres; Bonita Springs; and Naples.
Key Results:
- Growth: Deliver X% growth in hours and revenue in the assigned territory.
- Playbook: Implement metric-driven operating playbooks across sales, recruiting, and care delivery that improve consistency, efficiency, and performance within the assigned territory.
- Team: Support the local leadership bench and frontline team by contributing to hiring the right talent, maintaining performance expectations, and supporting a culture of accountability.
As a Territory Manager and Agency Administrator at Honor, you will:
Business Growth and P&L:
- Support the P&L for the assigned O&O territory, contributing to revenue growth and operational excellence.
- Implement initiatives that contribute to organic YoY growth within the territory.
- Collaborate with management and cross-functional teams to support strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
Operational Excellence:
- Implement operational playbooks that drive consistency and efficiency within the territory.
- Execute standardized processes and resource allocation frameworks.
- Support efforts to standardize reporting and data accuracy within the territory.
Innovation and Strategy Implementation:
- Support the implementation of new initiatives and operational models within the territory.
- Contribute to data-driven processes within the territory.
Team Leadership:
- Support and contribute to the development of teams aligned with Honor’s mission.
- Execute goals and expectations set by management within the territory.
- Support collaboration within the territory.
Administrator Leadership:
- Ensure agency policies and procedures and industry standards and regulations are followed including AHCA audit preparation and management.
- With support from internal cross functional teams, ensure the completion, maintenance and submission of reports and records as required by the AHCA.
- Supervise work activities of designated employees, either by delegation or direct supervision.
- Appear at the licensed office for all AHCA surveys and accurately represent organization's practices, policies, and operations to state auditors (prior experience with audits not required).
We’re looking for you to bring:
- 7+ years of operational or field leadership experience, including contributing to P&L management and directly leading frontline or quota-carrying teams.
- Demonstrated success driving territory or multi-site performance, contributing to year-over-year revenue growth through improved client retention, increased referral lead generation, and higher sales conversion.
- Experience operating in a growth-stage or rapidly evolving environment, where you embrace ambiguity, take initiative to test and refine new approaches, implement change, and drive continuous improvement in-market.
- Strong analytical and problem-solving skills, with the ability to interpret dashboards, diagnose performance issues, and translate insights into actionable plans; proficiency with Excel and/or BI tools.
- Structured, effective communication to drive partnership and influence with frontline teams and cross-functional stakeholders.
- Experience leading frontline teams through coaching, accountability, and hands-on support—driving high performance through clarity, consistency, and modeling the work
As part of the Administrator Leadership component of this role:
- Must be a licensed physician, physician assistant, or registered nurse licensed to practice in this state or an individual having at least 1 year of supervisory or administrative experience in home health care, hospital, ambulatory surgical center, nursing home or assisted living facility.
- Transportation: Reliable transportation. Valid and current auto liability insurance.
- Must agree to and pass, or provide proof of passing a level 2 background check with fingerprinting.
- Education: The Administrator will have completed two (2) years of full-time study at an accredited college or university. An individual with a high school diploma or general equivalency diploma (GED) may substitute one year full-time employment in a supervisory capacity for each required year of college.
- Certification or desire to receive certification from qualifying dementia certification programs.
Leadership Principles:
Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following are particularly relevant to this role:
- Always Push: Leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
- Identify Problems: Leaders have a keen sense that an identifiable problem is present. They identify it, determine the root cause and propose a solution. Leaders ensure solutions are implemented and partner as necessary.
- Fly High & Dive Deep: Leaders operate at all levels. They know when to stay connected to the details to enable execution and when to stay high level and empower others. Leaders audit when data and anecdotes differ.
- Find Those Better Than Themselves: Leaders seek out those that are better than themselves, listen to them, actively engage them in meaningful work and develop them. They recognize exceptional talent and willingly move them through the organization.
#LI-AN1
Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.
Base pay is just a part of our total rewards program. Honor offers equity and 401K with up to a 4% match. We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
What We Do
The Honor Care Platform combines local care and the most advanced technology to deliver over a million hours of care every week. We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale.
Why Work With Us
Working for Honor means being part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems. A diverse environment, with women making up more than 50% of the company and 45% of the senior management team. We provide regular performance reviews, L&D opportunities, town halls,ERGs, & internal mobility
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