Wolf Outdoor Living - Territory Manager
Dealer Sales and Development
PrimeSource Building Products, Inc. is seeking a field-based Territory Manager for Wolf Outdoor Living. This dealer-focused role drives sales through an outdoor living and building materials dealer network by managing dealer relationships, equipping dealer sales teams, and supporting joint sales calls for Wolf Decking and our industry-leading railing brands: Fortress, Keylink, and CityPost.
Preferred QualificationsKey Responsibilities
Working hand in hand with Business Development Representatives (BDRs), this high-performing self-starter will strengthen dealer partnerships, manage in-store displays and dealer selling tools, and join dealer sales reps on customer calls to grow pull-through and deliver profitable sales growth.
- Develop and execute territory and dealer account plans in partnership with Business Development Representatives and the Building Products Territory Managers.
- Serve as the primary point of contact for assigned dealers, building trusted relationships with dealer owners, sales staff, and counter personnel.
- Join dealer sales representatives on joint sales calls and customer visits to support Wolf Decking, Fortress, Keylink, and CityPost sell-through.
- Manage in-store and showroom displays, ensuring product is merchandised, current, and well maintained across the territory.
- Equip dealers with selling tools, samples, literature, and training so their sales teams can confidently present and sell the product line.
- Train dealer sales staff on product features, applications, and competitive positioning to increase dealer pull-through.
- Partner closely with Business Development Representatives to align contractor demand-generation activity with dealer inventory and promotional needs.
- Plan and execute dealer events, counter days, and promotions that drive awareness and sell-through at the dealer level.
- Monitor dealer inventory levels, sales performance, and market share; recommend stocking and promotional adjustments.
- Capture dealer, market, and competitive feedback and relay it to sales, marketing, and product management.
- Maintain accurate CRM records of dealer visits, opportunities, and follow-up actions.
- Represent PrimeSource Brands and Wolf Outdoor Living professionally and comply with company and jobsite safety requirements.
Qualifications
- Bachelor's degree or equivalent combination of education and relevant experience.
- Two to five years of dealer development, outside sales, retail/wholesale channel management, or related customer-facing experience preferred.
- Decking and railing product, installation, or sales experience is highly desirable; building-materials or dealer-channel experience is preferred.
- Demonstrated success managing dealer relationships, merchandising, and in-store or showroom displays.
- Comfortable joining sales calls alongside dealer sales representatives and coaching in the field.
- Self-starter who works with urgency, follows through, and delivers measurable results with limited supervision.
- Strong presentation, organization, collaboration, and technical-learning skills.
- Proficiency with Microsoft Office and CRM software.
Additional Requirements and Working Conditions
- Valid driver's license, current automobile insurance, and an acceptable driving record.
- Ability to travel approximately 50%, or more as business needs require, including driving, air travel, and overnight stays.
- Ability to work in dealer, trade-show, and active jobsite environments and safely handle product samples, displays, and training materials.
Blueprint / Organizational Competencies
All employees are expected to live the PrimeSource Blueprint: Care, Winning Together, Working Hard, Working Smart, and Working Fast.
If you wish to join a company with excellent career opportunities, company benefits including 401K, tuition reimbursement, competitive compensation packages and potential for personal growth, we want to meet you.
PrimeSource Building Products, Inc. is an Equal Opportunity Employer committed to a workplace free from discrimination and harassment. Employment decisions are based on merit and made without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, genetic information, or any other status protected by applicable law. Reasonable accommodations are available to qualified individuals with disabilities.
Skills Required
- Bachelor’s degree or equivalent combination of education and relevant experience
- Two to five years of dealer development, outside sales, retail or wholesale channel management, or related customer-facing experience
- Decking and railing product, installation, or sales experience
- Building-materials or dealer-channel experience
- Success managing dealer relationships, merchandising, and in-store or showroom displays
- Ability to join sales calls alongside dealer sales representatives and coach in the field
- Strong presentation, organization, collaboration, and technical-learning skills
- Proficiency with Microsoft Office and CRM software
- Valid driver’s license, current automobile insurance, and acceptable driving record
- Ability to travel approximately 50% or more as business needs require, including driving, air travel, and overnight stays
- Ability to work in dealer, trade-show, and active jobsite environments and safely handle product samples, displays, and training materials
PrimeSource Building Products Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PrimeSource Building Products and has not been reviewed or approved by PrimeSource Building Products.
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Retirement Support — A strong employer 401(k) match stands out within the package. Immediate eligibility reinforces accessibility for new hires.
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Healthcare Strength — Core medical, dental, and vision coverage is available from day one, alongside EAP and wellness resources. Streamlined enrollment tools further improve benefits usability.
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Leave & Time Off Breadth — PTO, holidays, and parental leave are included, and some roles describe PTO as easy to use.
PrimeSource Building Products Insights
What We Do
PrimeSource Building Products is one of the largest distributors of building materials in North America and the world's largest purveyor of fasteners. Founded in 1938, it operates as a specialty branded building products company, offering a comprehensive portfolio that includes high-quality fastening solutions and a wide array of building materials tailored for the construction industry.

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