Temporary Senior Digital Marketing Specialist

Leader Bank is looking for exceptionally dedicated team members to join one of the region's fastest growing community banks and mortgage lenders. At the time of its founding in 2002, Leader Bank had one branch office, $6.5 million in assets and 7 team members. Since then, the Bank has become one of the most successful banks in Massachusetts with over $4 billion in assets, more than 400 team members, 6 branch offices, and annual mortgage originations of over $2 billion.
Exemplary products and an innovative spirit have driven Leader Bank's rapid growth over the years, and our team members embrace these values. Our mission is to obsess over our clients, make them feel valued, and maintain long-term relationships with them by constantly enhancing our products and processes to always be improving our client experience. For our team members, Leader Bank prioritizes competitive compensation and benefits, a healthy work-life balance, and an environment that fosters diversity and inclusion.
Summary
The Temporary Senior Digital Marketing Specialist will have strong digital/social media advertising and analyzing skills. Must be organized with the ability to coordinate with all levels of employees to ensure that tasks are completed in a timely manner. This position will work with the Marketing and Executive teams to create, coordinate, and support Leader Bank's online marketing initiatives. All duties are performed in compliance with established bank policies and procedures.
Responsibilities

• Develop, manage, and test digital advertising campaigns; track and analyze the effectiveness, report on results.
• Increase online presence and drive growth.
• Update company social media platforms.
• Review and maintain Loan Officer social media accounts for compliance.
• Manage digital marketing budget.
• Maintain websites, create new landing pages, keep all information up to date.
• Continuously review and analyze website for areas that need improvement in order to increase SEO.
• Proactively seek opportunities to market the Bank and promote new products and services.
• Understand and adhere to regulatory guidelines as they relate to the marketing of bank products and services.

Qualifications

• Bachelor's degree
• 5+ years' experience utilizing digital marketing platforms (Facebook ads, Google AdWords, LinkedIn ads) and analyzing digital marketing campaigns.
• Experience in digital marketing analytics.
• Excellent verbal and written communication skills.
• Superior organizational and time management skills.
• Must be able to work with HTML and ASP.
• Ability to work independently, take initiative and complete tasks with deadlines.
• Works well as part of a team.

Leader Bank offers an excellent compensation and benefits package including 401k plan with corporate match, medical and dental insurance, and the opportunity to work for a fast growing, local organization.
Leader Bank, N.A. is an Equal Opportunity and Affirmative Action employer and does not discriminate on the basis of race, color, religion, age, gender, marital status, sexual orientation, national origin, disability, military status, veteran status, or any other protected class.
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