At Sports Direct we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why Join Us?
- Flexible Working Hours to suit your lifestyle
- Monthly Group Rewards & Recognition
- Uniform Discount and 20% Off across all Frasers Group brands
- Discounted Gym Membership
- Opportunities for Career Development, including National Qualifications and internal training
- Be Part of a Fast-Paced, Supportive Team environment
We are seeking a temporary Sales Assistant to join our Sports Direct store in Stevenage, United Kingdom. This is an excellent opportunity to be part of a dynamic retail environment, delivering outstanding customer service whilst supporting the sales team. As a Sales Assistant, you will play a key role in ensuring our customers have an engaging shopping experience whilst maintaining high standards of store presentation and stock management.
- Provide friendly and professional customer service, assisting customers with product selection and enquiries • Process customer transactions accurately using the point-of-sale system, including cash handling and card payments
- Maintain store appearance by restocking shelves, arranging displays, and ensuring merchandise is presented to the highest standard • Develop product knowledge across our sports and leisure range to make informed recommendations to customers • Support the sales team in achieving store targets through proactive customer engagement and upselling • Conduct regular stock checks and report discrepancies to management
- Adhere to company policies and procedures, including health and safety regulations • Work collaboratively with colleagues to ensure smooth store operations during busy periods • Assist with store opening and closing procedures as required • Maintain a professional appearance and positive attitude at all times
**Required:** • Proven customer service experience in a retail or hospitality environment
- Strong communication and people skills with the ability to engage effectively with diverse customers • Reliable time keeping and commitment to scheduled shifts • Ability to work efficiently in a fast-paced, busy retail environment • Basic numeracy skills for cash handling and till operation • Willingness to learn and adapt to new systems and procedures
**Desirable:** • Previous experience working in a sports retail or similar retail setting • Familiarity with point-of-sale systems and retail technology • Experience in stock management or merchandising • Flexibility to work varied hours, including weekends and peak trading periods • Enthusiasm for sports and leisure products
Additional InformationAt Sports Direct, we live by our core values:
- Think Without Limits – Move fast, take bold action, and bring the team along with you.
- Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
- Be Relevant – Stay connected to our people, our partners, and the planet.
Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.
Engagement date ends - 13th September 2026
Skills Required
- Proven customer service experience in a retail or hospitality environment
- Strong communication and people skills with the ability to engage effectively with diverse customers
- Reliable time keeping and commitment to scheduled shifts
- Ability to work efficiently in a fast-paced, busy retail environment
- Basic numeracy skills for cash handling and till operation
- Willingness to learn and adapt to new systems and procedures
- Previous experience working in a sports retail or similar retail setting
- Familiarity with point-of-sale systems and retail technology
- Experience in stock management or merchandising
- Flexibility to work varied hours, including weekends and peak trading periods
- Enthusiasm for sports and leisure products
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
