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The Role
Plan, execute, and optimize multi-channel marketing campaigns (digital and offline); conduct market research; manage media buying and vendor relationships; collaborate with analytics to target audiences and track conversions; report KPIs; support brand management, events, and internal stakeholders.
Summary Generated by Built In
Redwood Credit Union is looking for a Marketing Specialist II, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.
Key Responsibilities
Marketing:
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
Department Support:
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union?
• 25th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Recognized by Newsweek as one of "America's Best Credit Unions 2026"
• Awarded a 5-Star Bauer Rating
• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"
• Top Corporate Philanthropists (#24) - San Francisco Business Times
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Minimum Qualification: Knowledge, Skills and Abilities
- Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
- Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
- Knowledge of list management and lead generation techniques.
- Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
- Knowledge of diverse media available plus media evaluation and buying/placement experience.
- Ability to effectively plan and execute multi-step campaigns, projects, and events.
- Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
- Ability to lead and work with cross-functional teams.
- Experience and familiarity in working with advertising agencies and vendor partners.
- Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
- Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
- Strong verbal and written communication skills, including grammar and punctuation.
- Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.
The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in business, marketing or closely related field, and a minimum of three years’ experience with marketing campaigns and comprehensive marketing program planning. Execution and monitoring/reporting experience required. Financial institution marketing and/or credit union industry experience strongly preferred. Ability to speak and write Spanish is a plus.
Compensation: Base starting range: $39.00 to $52.00 per hour commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including:
• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
RCU Discounts and Perks:
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
Physical Requirements:
• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 25 pounds.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.
*Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer
Skills Required
- Relevant experience and knowledge of current marketing techniques and campaign management
- Knowledge of marketing principles, rules, regulations, product guidelines and compliance requirements
- Knowledge of list management and lead generation techniques
- Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM)
- Knowledge of diverse media plus media evaluation and buying/placement experience
- Ability to effectively plan and execute multi-step campaigns, projects, and events
- Member-focused, service-driven with demonstrated marketing program management and implementation experience
- Ability to lead and work with cross-functional teams and external agencies/vendors
- Ability to prioritize, multi-task, oversee projects, and meet deadlines
- Proficient computer skills including Word, Excel and PowerPoint; strong knowledge of website and online tools
- Experience with marketing automation systems (Salesforce Marketing Cloud)
- Strong verbal and written communication skills, including grammar and punctuation
- Execution and monitoring/reporting experience
- Minimum of three years' experience with marketing campaigns and comprehensive marketing program planning
- Bachelor's degree in business, marketing, or closely related field (or equivalent combination of education and experience)
- Financial institution marketing and/or credit union industry experience
- Ability to speak and write Spanish
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The Company
What We Do
Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams since 1950. We’re a financial cooperative that truly cares about the financial goals and dreams of those who do business with us. With a wide variety of products and services designed to meet our Members’ financial needs, there’s something for everyone. And each Member actually owns part of the Credit Union and has a voice in what we do and how we do it. An excellent place to work, RCU was recently recognized by Forbes as one of “America’s Best Small Employers 2023.” And for 17 years running, we’ve been awarded Best Places to Work by the North Bay Business Journal. We continue today to build upon a solid philosophical and business foundation—treating Members with respect and personal care while offering unbeatable value. Federally insured by NCUA. Equal housing lender. *** Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Redwood Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members. Investment representatives at Redwood Credit Union are licensed to transact securities business in CA. For more information concerning CFS or its representative(s) associated with this site, please review FINRA Broker Check by accessing the following link and typing in the firm / representative information in the search field. http://brokercheck.finra.org/Search/Search.aspx
