Temporary Marketing & Communications Manager

Company Overview

Girl Scouts of Greater Los Angeles (“GSGLA”) is the largest girl-serving nonprofit agency in the Los Angeles region. Our mission is to build girls of courage, confidence, and character, who make the world a better place. www.girlscoutsla.org.

Our core values of Integrity, Clarity of Purpose, Accountability, and Respect represent how we behave on a day-to-day basis. These are the specific behaviors that are imperative and encouraged in our company culture. 

We are committed to building a diverse staff that reflects the communities we work alongside, and we value diversity, equity and inclusion in our workplace.

We encourage all qualified individuals to apply and strongly encourage people from underrepresented groups to apply. In addition, reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Position Summary

Essential Duties & Responsibilities

1. Position the organization as the preeminent organization for girls and young women grades K-12 among key target audiences. Cultivate and steward strong external relationships with industry professionals and vendors.

• Develop compelling brand and data-driven stories and consumer campaigns that resonate with target audiences
• Drive brand development and storytelling across channels
• Build a broad understanding of the Girl Scouts program in order to demonstrate expertise with the media
• Understand and interpret how Girl Scouts benefits girls and address this knowledge in marketing, events, brand and communications strategies
• Identify and pursue opportunities for collaboration with other organizations and individuals as related to marketing, events, brand and communications strategies

1. Utilize expertise and experience to manage, oversee, and align consistent and cohesive GSGLA messaging both internally and externally; and maintain alignment with the GSUSA brand voice.

• Support Sr. Director of Marketing and Communications and Sr. Manager of Marketing and Communications in developing, managing and executing annual strategic marketing and communications plans for GSGLA to span across all media (traditional/print, digital and broadcast) and reach appropriate target audiences, based upon specific performance goals. Evaluate the success of various strategies and provide and implement recommendations for improvement
• Proactively provide innovation across all communication vehicles that GSGLA uses (offline and online) and provide competitive insight into GSGLA communications and branding strategies

1. Lead the broader community of GSGLA as a visionary marketing and communications expert – provide all resources necessary to ensure that the MarComm department, greater GSGLA staff, Girl Scouts and volunteers (when applicable) speak with one voice that demonstrates that the Girl Scouts Movement advocates for girl ambition by supporting all girls.

• Write interesting and effective content and collateral for use across all marketing, communication and events channels
• Ensure the use of one brand voice.
• Develop messaging and assets that create a cohesive brand for print and all offline/traditional marketing, communication and events vehicles, including but not limited to: Product Program, GVE/Highest Awards, and GEM Program
• Collaborate with MarComm colleagues and oversee Marketing Associate in developing and maintaining all digital marketing, communication and events vehicles, including but not limited to:
  • Social media channels and scheduling platform
  • Canva, Canto
  • GSGLA website and related microsites
  • Email publications and communication
  • In-house video and photo shooting and editing
• Support Sr. Director of Marketing and Communications and Sr. Manager of Marketing and Communications in creating written materials, presentations, and graphic/digital design for GSGLA in-person, digital and hybrid events -- including signature events Annual Meeting, Volunteer Recognition Ceremony, Gold Award Ceremony, Silver Award Ceremony, and She Leads; and Product Program webinars/tutorials, ensuring cohesion, consistency and brand alignment.
• In partnership with the Girl and Volunteer Experience (GVE) team, develop and lead the Girls Exploring Media (GEM) program for 50 Girl Scouts, including recruiting and assessing readiness for the program, budgeting, leading and executing events, program planning, recruiting industry professionals and speakers, and coordinating GEM and chaperone participation at high profile quarterly and opportunistic events for both GSUSA and GSGLA;
• Manage outside vendors including but not limited to photographers, designers, videographers/editors, events personnel and oversee their delivery of successful work product, working collaboratively with Sr. Manager of Marketing and Communications.

Required Knowledge, Skills and Abilities

To perform effectively in this position, the incumbent is required to have:

Outstanding Interpersonal and Communication Skills. Expresses ideas and facts in a clear and understandable manner appropriate for the individual or group; listens to and comprehends what others are saying; prepares organized and structured presentations; has demonstrated ability to work with a wide range of sensitive and confidential issues and communicate effectively with a diverse group of girls, volunteers, and staff. Excellent selling, communication, and negotiation skills.

Customer Responsiveness.  Seeks and acknowledges the views and ideas from customer (internal and external); identifies, prioritizes, and balances customer issues; takes time to answer questions and explain decisions; follows through on commitments to customers in a timely manner; maintains a commitment to continuous improvement.

Project Management. Demonstrated ability to coordinate multiple projects while managing conflicting priorities and deadlines, formulate short- and long-term project goals, objectives, schedules, and priorities in line with council goals; anticipate issues, obstacles, or opportunities that may impact plans or actions; establish courses of action for accomplishing goals while attending to and incorporating information obtained during day-to-day administrative tasks.

Excellent independent decision-making skills and strong resourcefulness. Proven record of functioning as a self-starter who can work independently with minimal oversight and take initiative; demonstrated flexibility, adaptability, self-management, and organization.  Highly motivated and target driven with a proven track record in sales.

The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Recommended Education, Training and Experience

• Bachelor’s degree, preferably in communications, marketing, journalism, public relations or related field
• Minimum of 5 years demonstrated, progressive experience in marketing, advertising, digital communications, graphic design, writing and communications
• High proficiency in social media platforms (Facebook, Instagram, LinkedIn, etc.)
• High proficiency in Adobe Creative Suite
• High proficiency in Microsoft Office applications
• Proficient in Adobe Experience Manager (or similar), HTML and web development/maintenance skills
• Experience with Salesforce Marketing Cloud, MailChimp, Google Analytics (or similar applications) a plus
• Excellent business acumen and broad experience/understanding of all facets of marketing and communication
• Outstanding editing, proofreading and written and oral communication skills; proficiency in copywriting
• Proven ability to successfully handle multiple projects and meet critical deadlines
• Demonstrated competency in leading others in a goal and action-oriented manner
• Completion of GSGLA mandatory supervisor training curriculum
• Excellent organization and project management skills
• Strong analytical thinking, problem solving skills and communications skills (both written and oral)
• Must be a team player with excellent interpersonal skills and a commitment to relationship-building for the organization
• Results-oriented and a passion for creativity
• Flexibility to attend evening and/or weekend meetings and/or events
• Dedication to customer service in all interaction, understanding and experience in volunteer environment
• Effective decision making with a high level of personal integrity and professionalism
• Non-profit experience; experience in Girl Scout organization a plus
• Valid California driver’s license, vehicle in working condition, proof of insurance and the ability to fulfill timely and extensive travel requirements across a large geographical area
• Able to pass a criminal background check

GSGLA Employee Requirements

• Comply with state-mandated reporter training
• Attend GSGLA signature events and/or other activities as assigned
• The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. The environment for this position is mostly clean and comfortable but may include some minor annoyances such as noise, odors, drafts, etc. In the course of performing this work, the incumbent:
  • Will spend time sitting, utilizing the computer.
  • Will spend time standing/walking throughout the facilities.
  • Must travel via personal vehicle or public transport to various facilities throughout the region.
  • May lift up to 15 lbs. periodically.  If more, the incumbent must request assistance.
  • The incumbent must be able to perform this job safely, without endangering the health or safety of him/herself or others.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.