Who We Are
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
PR Strategy and Media Monitoring
- Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
- Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
- Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
- Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
- Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
- Utilize MuckRack to Monitor, recap and report press coverage and build media lists
- Work in conjunction with Authentic's Brand Marketing team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
West Coast Style Studio and Media Activations
- Spearhead Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
- Collaborate with key teams to execute regular VIP engagement events and appointments for media, stylists, celebrities, influencers and partners
- Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network
- Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables and accountabilities are clear and align with the business
- Manage key media opportunities and interviews, campaign shoots, content filming, speaking engagements and appearances
Must Haves
- A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
- Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
- Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
- Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
- 8+ years of experience working in PR and comms – experience working with talent is a must
- Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
- Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
- Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators
This role will be from October 2026 - April 2027
Primary Location Hourly Range: $45-$55/hour
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Skills Required
- Proactive and innovative storyteller who develops creative ideas and brand-right opportunities aligned with marketing strategy and business goals
- Proven experience leading and executing 360 integrated public relations and communications strategies for large-scale global brands, especially athletic, fashion, or lifestyle brands
- Ability to build strong working relationships with celebrities, talent, producers, publicists, agents, managers, production staff, and industry executives
- Expertise building media and brand-partner relationships while tracking and prioritizing daily, weekly, and seasonal deadlines
- 8+ years of experience in public relations and communications
- Experience working with talent
- Strong editorial relationships across active, sports, fashion, footwear, entertainment, and lifestyle media
- Thorough knowledge of print, digital, broadcast, and social media landscapes and news cycles
- Awareness of pop culture, emerging trends, celebrities, and digital creators
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. For more information, visit authenticbrands.com.
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